We’ll help you build a smart product photography pricing strategy that works for YOUR business! On any given day in the Cole’s Classroom Facebook group, we see a request for help on product photography pricing. The post usually goes something like this… “A store has contacted me to take pictures of their new product line. …
Create a photo storage plan and eliminate your worst nightmare of lost images! Losing an image is hard. Disappointing clients is worse. But telling a client you’ve lost ALL their images is a freaking nightmare. It’s a worst-case scenario that scares photographers to death and keeps us up nights. Would your business survive a photo…
Use monitor calibration for better client images and prints This is how my first journey down the rabbit hole of monitor calibration began. “Were you going for a really warm portrait stylistically? Because your images lately have been really yellow.” This was a Facebook message I got from a pro photographer friend about six years…
Make money for your clients and yourself with high-quality commercial photography. What do you think of when you hear the term commercial photography? Do you picture a commercial photographer with clients like Nike, Disney or Armani? What about H&R Real Estate, Carson’s Discount Tire or Olson Orthodontics? Just about every business, from national brands to…
Recent studies show that almost 80 percent of American consumers do at least some online shopping, while 88 percent of customers research products online before purchasing through a brick-and-mortar store. Part of their online shopping and research experience is photos. And it’s not just online merchants. All kinds of businesses, including restaurants, clothing retailers and…
Are you in the market for a new computer monitor? Whether your current monitor broke, or you’re looking for to upgrade, these are the features you should be looking for when preparing to buy the best monitor for photo editing. Finding the best monitor can cause some serious anxiety, especially when it comes to photo…
What the heck is a neutral density filter? Read below for our simple explanation! With so many tools and accessories available to photographers, it can be difficult to determine which ones to add to your photography bag. Neutral density filters are a great addition for photographers that shoot in harsh light or want more creative…
Ever wonder what happens when good Photoshop goes bad? Check out how to keep your photo editing in check and on the right track! You wake to find an e-mail in your inbox titled “Photoshop: When photo editing goes bad.” As these things are always amusing, you click on it only to find it is…
Want To Edit Photos Like a Pro? Let’s Get to Know Layer Masks in Photoshop Photoshop is a powerful resource in the photography world. Some may say that it is essential to be running some form of photoshop alongside more widely used photo editing software such as Lightroom. While both programs complement each other respectively…
Backing up your photos is a must these days. Since there are no longer hard copies of photos, digital copies of photographs must be guarded like gold. In this article, I will explain why it is so important to keep your files in multiple places. I will also talk about different ways that you can…
Have You Ever Found Yourself Needing SD Card Recovery? In this article, I’m going to talk about a devastating situation most of us might have been through. And if you have, you will immediately relate to what I felt in this situation. But luckily, I’m going to show you how to fix the problem. So,…
Wish you could nail white balance consistently? Now you can. I’m going to be honest with you. When it comes to White Balance, I have always been one to shoot in Auto White Balance (AWB) mode and “fix it later.” “It’s such a quick, easy fix in post-processing,” I told myself. Until it wasn’t. I’ve…
I’m in quite a few Facebook photography groups and it seems every single day someone has a memory card fail. It’s scary when this happens but we all have to deal with at some point. I recently had one fail on me! While there is no guarantee you won’t have one fail, here are a…