If you’re a photography business owner and serious about results in 2018, this guide on photographer marketing will change your life. You’ll learn the 4-step system that will set you up for success in 2018, including: Positioning yourself online Converting website visitors to clients Optimizing your website for search This article is not theory. It’s based on case studies…
Wish you could nail white balance consistently? Now you can. I’m going to be honest with you. When it comes to White Balance, I have always been one to shoot in Auto White Balance (AWB) mode and “fix it later.” “It’s such a quick, easy fix in post-processing,” I told myself. Until it wasn’t. I’ve…
We’ve all heard it: When it comes to business, blogging for photographers is gold. Not only is it great for SEO (search engine optimization), but your blog is a great way for your clients to share your work and your website with ALL of their friends and family. Talk about increasing your reach! I always…
I’m in quite a few Facebook photography groups and it seems every single day someone has a memory card fail. It’s scary when this happens but we all have to deal with at some point. I recently had one fail on me! While there is no guarantee you won’t have one fail, here are a…
For the majority of photographers, having a website will be a crucial element to having a successful business. Having a place where you can visually display your work is key to your photography business. There are a few reasons why having a website is critical to the success of your photography business, and in today’s…
I am telling you, every day it’s a party in the Cole’s Clique Elite Private Facebook group. But don’t get me wrong, it’s not only fun and games, we’re serious about improving our photography and for many like Leslie & Jessica – boosting their photography business too. None of this comes easy. You have to…
In today’s highly competitive market for photography, it is not an easy task to build your brand and have people notice you. Now days, you need to stand out from the rest of the crowd and bring people in. If you’ve wondered how to market your photography, look no further. In this article, I am…
One way or another you’ve stumbled upon Cole’s Classroom, and THANK YOU for being here! It might have been from Facebook, or YouTube or Google or perhaps a friend of yours told you about Cole’s Classroom – at any rate, you’ve likely seen my face or read my words but do you really know me?…
Getting More Business Through Networking It’s the million dollar question…how do you get more photo gigs? Do you already have a solid network? If not, you are likely leaving lots of opportunities behind you. Let’s fix that.
Trust me, I get it, starting a website or blog sounds so scary and intimidating. I used to be scared too! But the truth is, it is now easier than ever before and not only that – it’s far cheaper than you may even realize. Can you navigate around a Facebook page? If so, you…
Considering Groupon “I looked at it as a necessary sacrifice.” I launched a Groupon in April 2010, when my business was around 1 ½ years old. It was the best thing I ever did for my business, which is an opinion you might not hear from most business owners who have used Groupon. When I…
Are you not actively blogging and posting photos from your recent photo sessions on a blog? Well, you should be. Let me tell you why… Today I am going to share with you the top 7 reasons why your photography business needs to be blogging. SEO – Although my WordPress blog may not look as…
After months of planning & creating, I am so pleased to announce the release of our online Newborn Photography Workshop for the On-Location Photographer! My goal for this online newborn photography workshop was to be able to create a comprehensive and complete newborn photography training resource that anyone could watch and have the knowledge, tools…
There is no doubt about it that having a blog for your photography business is your absolute best way to get your work seen by anyone surfing the inter-webs. Of course, if you have a blog but never use it, you are only hurting yourself. Blogging isn’t easy…trust me, I know! But when done correctly,…
Ah yes the million dollar question – how to increase and accelerate web traffic to your blog or website? I am here to simply share with you some web traffic tips/tricks and maybe new ideas that have worked for us and can certainly work for you too. Back in 2009 when we first launched Cole…