Let’s talk IPS photography vs. digital sales …advantages, disadvantages and which makes the most sense for YOUR business! IPS photography vs. digital sales is one of those subjects that really shouldn’t be controversial. Let each business owner figure out what’s best for him or her and move on, right? Except it IS controversial. Each side…
Don’t freak out over the photography slow season. We have some ideas! The photography slow season is upon us. After a fast and furious fall season, it can feel good to slow down and enjoy a few weeks off. You can work on your website, get caught up on blogging, or clean your office! But…
Nail exposure and white balance with the inexpensive, practically primitive, gray card Do you struggle setting white balance during sessions? How about nailing exposure with or without a flash? If I told you that I could solve both your problems for less than $25, would you believe me? It’s true. With the help of the…
Online galleries, file-sharing sites or digital files via a device? We’ve some ideas on the best way to deliver digital images to your clients. Establishing a photography business requires about two-thousand decisions right off the bat. Nikon or Canon? Lifestyle or traditional? Wide-angle or telephoto? Digitals or prints? Even if you decide to deliver digital…
Hand strap, cross-body strap or harness? Here’s what you need to know before choosing a camera strap! I never really gave much thought to my camera strap. I left the default yellow and black strap on my Nikon for years. But after really getting bit by the photography bug, I decided a padded strap was…
We have the inspiration you need to increase your photography bookings You’ve launched your business and want to take on clients. But instead of hearing the phone ringing off the hook, you hear…crickets. Or you were swamped earlier and now the calendar is woefully empty. You’re frustrated, confused and maybe a little scared. Why aren’t…
Create a photo storage plan and eliminate your worst nightmare of lost images! Losing an image is hard. Disappointing clients is worse. But telling a client you’ve lost ALL their images is a freaking nightmare. It’s a worst-case scenario that scares photographers to death and keeps us up nights. Would your business survive a photo…
Use monitor calibration for better client images and prints This is how my first journey down the rabbit hole of monitor calibration began. “Were you going for a really warm portrait stylistically? Because your images lately have been really yellow.” This was a Facebook message I got from a pro photographer friend about six years…
So you’ve heard about Cole and Cole’s Classroom, and you want to make sure it’s legit. We understand you work hard for your money! So let’s get down to the details. You’ll also hear from real customers and see recent Cole’s Classroom reviews! We get it. You want to find a resource to help forward…
Amazon photography should be a thing right? After all, they sell just about anything else you could think of. You’ve taken so many gorgeous photos and now you want to try to make some money from them. So how do you go about selling your photos on Amazon? The short of it is Amazon is…
Zenfolio vs. Smugmug…the heavyweight bout of the ages! Ask 100 photographers their opinion of Zenfolio vs. Smugmug and you’re likely to find half in the Smugmug camp and half in the the Zenfolio camp. A battle of these two photography portfolio heavyweights almost always ends in a draw. The better question might then be Zenfolio vs….
Are you in the market for a new computer monitor? Whether your current monitor broke, or you’re looking for to upgrade, these are the features you should be looking for when preparing to buy the best monitor for photo editing. Finding the best monitor can cause some serious anxiety, especially when it comes to photo…
What the heck is a neutral density filter? Read below for our simple explanation! With so many tools and accessories available to photographers, it can be difficult to determine which ones to add to your photography bag. Neutral density filters are a great addition for photographers that shoot in harsh light or want more creative…
If you have been thinking about selling your photography work online, then opening an Etsy photography shop may be the right choice for you. Etsy shops are easy to set up and a great way for photographers to sell their prints and gain valuable exposure. If you are ready to start selling your photography prints on…
Thinking of ways to add value to your client experience? Here are 7 ways to really pique interest and get people talking about your photography business. Since everyone and their dog wants to be a photographer these days, it’s really important that you add value to your client experience. Word of mouth advertising is your…
Have you considered switching from offering digitals, to in-person sales? Here is our list of what you’ll need to consider! In-person sales (also known as IPS) is the act of meeting with your photography clients in person, to preview and sell your photographs. This varies greatly from providing your clients copies of high-resolution digital files…