The best thing about photography is that you can take with you wherever you go. In fact, many photographers double as quite the adventurers, carrying their gear with them to capture never-before-seen sights and wonders all around the world. Essential to capturing moments both near and far is a reliable tripod. We can all agree…
Taking the Full-Time Leap: Becoming Your Own Boss and Calling the Shots in Your Life with Kate Guertin. Episode 10: Show Notes. Today, I’m going to be talking to Kate Guertin, a mentor at Cole’s Classroom and the owner of Sweetest Things Photography. She decided to quit her corporate job and jump full-time into professional…
Whether you’re a professional photographer or an avid hobbyist, you’re going to eventually need somewhere to store all your photos—such as a NAS server. At first glance, picking between the best NAS like Synology and Drobo can seem intimidating, especially with all the technical jargon. Both come with great reputations, but the right choice for…
Tripods as a concept are simple: they provide a stable foundation to rest your camera on as you work. Despite that simplicity, though, shopping for one can be complicated as there are many options out there. Finding a quality option whenever trying to purchase on a tight budget can also be tricky. Thankfully, you don’t…
High Dynamic Range photography (HDR photography) is a popular technique used to capture a wide range of lights and darks. Essentially, it alters a photograph’s dynamic range. The dynamic range is the complete spectrum of light and dark in a photo. Different types of cameras have different ranges. When the camera can’t accurately capture the…
Two free Photoshop alternatives — DarkTable vs Rawtherapee come together to compete for your time and attention. They both offer photo-editing capabilities beyond your phone’s simple editor, and they both produce some fantastic results. So which one is for you? Let’s take a look at each of the features to see which one might be…
Photographers everywhere have a difficult relationship with light. Light is necessary to make images, but if there’s too much light, shots with all but the most limited exposure times will appear to be washed out. Neutral density filters bridge the gap between ambient lighting and short exposure times by reducing the overall amount of light…
Earn More and Increase Your Value Though In-person Selling with Jenni Maroney. Episode 09: Show Notes. Most of us get into photography for the love of the art and not for the love of selling. Many photographers feel uncomfortable when it comes to selling their services. In this episode, we talk with Jenni Maroney, a…
Captivating Your Clients – Tips for Knocking Their Socks Off. Episode 08: Show Notes. There are as many photographers as there are coffee shops. But what makes one better than the next? Why do we prefer going back to the same ones over and over again? It’s all about creating an experience that your clients…
The Formula to Happiness: Finding Worth in Your Everyday Work with Wilson Lau. Episode 07: Show Notes. Wedding and engagement photographs often follow a formulaic series of poses that can make them feel forced rather than capturing couples’ true happiness. Wilson Lau, a wedding photographer, looks to turn this convention on its head with his…
The Secrets of Branding and Website Design to Attract High Paying Clients with Amanda Shuman. Episode 06: Show Notes. With the crowded photography landscape, it can be difficult to stand out. But there are some tried and tested branding techniques and strategies you can use to ensure that you get noticed. Our guest today, Amanda…
Business Owner at 17: Pushing Past Judgements and Forging Your Own Path to Success, with Hope Taylor. CLICK HERE TO LISTEN Episode 05: Show Notes. Sometimes, we need to learn how to push past the judgments of other people, live the life that we want to live, and forge our own path to success. In…
Fear of Running a Photography Business: Getting Past Insecurities and Embracing Your Uniqueness. CLICK HERE TO LISTEN Episode 04: Show Notes. Today’s topic is a tough one because it touches all of us in some way—fear. While both new and seasoned photographers sometimes battle with fears and insecurities, it is mostly the upcoming ones who…
Instagram Connections: How to Up Your Game and Stand Out with Bobbi Peterson. CLICK HERE TO LISTEN Episode 03: Show Notes. In this episode of Find Your Focus, Logan chats to Bobbi Peterson, a member of the well-known Twig & Olive trio, about using social media for marketing purposes. Tuning in to the show, listeners…
Pinterest for Photographers — Using Pinterest to Attract More Dream Clients on Google with Anna Bennett. CLICK HERE TO LISTEN Episode 02: Show Notes. Did you know that using Pinterest can help your business rank on the first page of a Google search? Pinterest is a powerful, unique, and often overlooked tool for digital marketing,…
Homeless to Happy – One Photographer’s Journey to Optimism and Success with Christopher Hall. CLICK HERE TO LISTEN Episode 01: Show Notes. Welcome to the first episode of the Find Your Focus podcast with Cole’s Classroom, where you’ll hear inspirational stories and pro tips from our guests to help you on your journey with photography!…