Cracking the Copywriting Code: How to Connect with Clients on Your Website with Rachel Greiman Episode 29: Show Notes. Grabbing website copy builds trust, proves your value, and can help fill your calendar with bookings. Today, we speak with photographer and copywriter, Rachel Greiman, about how you can write copy that hooks clients. We open…
Make More, Shoot Less: Successfully Switching to In-Person Sales with Chris Scott [fusebox_full_player style=”dark” social_twitter=”true” social_facebook=”true” social_linkedin=”true” social_pinterest=”true” social_email=”true” ] Episode 28: Show Notes. Today we are talking to Chris Scott from Swift Galleries and The Print Maker System, both of which help photographers run a successful IPS or in-person sales business. Chris started out…
Being Authentically YOU: 6 Steps for Establishing Your Brand Identity with Abby Grace Episode 27: Show Notes. In order to market anything – your product, your company, or your ideas – you first need to define your unique brand. Your brand is not just the visuals, like your logo and your website, it also encompasses…
Setting Goals During a Pandemic: The Fool-Proof Way to Keep Your Business on Track with Erin Youngren Episode 26: Show Notes. It’s important to continue to set business goals and push forward, even during times of crisis. Today’s guest is Erin Youngren, who is an educator and photographer. In this episode, Erin talks about setting goals for 2021, and you might be…
Getting Your Life Back – Simple Systems to Save You Time in Your Business with Dahlia Orth, System Strategy Academy. Episode 24: Show Notes. Stress is one of those things that can take the joy out of your photography career, but implementing good systems can help reduce it. Nobody understands systems as well as Dahlia…
What is a shutter count, and why is it important? The shutter count is the number of photos you have taken. While most parts of your device probably won’t damage, the shutter undergoes frequent deterioration throughout its lifetime. Whatever your Canon model, a DSLR can withstand approximately 30,000 to 300,000 shutter actuations before needing a…
Hacking The Algorithm with Facebook Groups. Episode 23: Show Notes. One of the things our guest today learned very early on was the power of social media and how it’s not just about uploading nice content and hoping people see it and engage with it. In fact, there is an actual strategy and specific steps…
As a professional photographer, you aren’t just an artist. You’re also a business person. Sure, you want to create beautiful images, but you also want to get paid. Commercial photography is one of the more lucrative fields. In particular, brand photography is in high demand and can form a lucrative cornerstone for your photography business….
Wildlife photography is already a challenging discipline. It requires a durable camera that can withstand frequent travel and harsh weather conditions. It also has to be able to deal with rapid movement, make use of inadequate lighting, and capture detail. Even if you know what to look for in a wildlife photography camera, there are…
Marketing That Works – Using Facebook Ads for Profit with Chip Dizárd. Episode 21: Show Notes. Figuring out Facebook ads can be overwhelming, but joining us to shed some light on the topic is photographer, videographer, and Facebook ads guru Chip Dizárd. Chip has a longstanding career in photography and first decided to fine-tune his…
How the HECK do you write a photography blog when you’re not a writer?! We’re here to help! Skillful blogging is not as cringeworthy as you think! Why Is Blogging Important? Photography is a highly personal service. Your clients are inviting you to capture important moments and milestones in their lives, so you need to…
You picked up a camera and within a few clicks, you fell in love. People, flowers, wildlife, weddings… no matter the genre, you are LOVING photographing it. But now you wonder…Can photography make me money? The answer is yes, you can make money from photography. The question then is how can you make money? In…
Whether you’re just starting your photography career or are a seasoned photographer, having the perfect camera is an absolute must. However, with so much debate between the top two brands, it can be hard to pick between Sony or Canon. Each camera has its selling points, and it is a very close race between these…
When it comes to cameras, many people experience stress and confusion when trying to decide which camera brand to purchase. Two of the most popular camera brands are Nikon and Sony. Today, we’re going to look at Nikon against Sony to decide which camera would be better for your needs. We’ll discuss the strengths and…
It happens to every photographer. You notice some blurry spots on an image you’re processing in post-production at some point or another. They can only mean one thing: dreaded sensor dust. Sensor dust is an issue that ranges from a minor annoyance to seriously problematic. The bad news is that no matter how careful you…
How to Check the Shutter Count on a Nikon Camera There may come a time when you need information about your Nikon camera’s shutter actuations. When that time comes, you may be surprised to learn that locating this information is not a simple matter of looking in the Nikon camera menu. The camera menu houses…