Cracking the Copywriting Code: How to Connect with Clients on Your Website with Rachel Greiman Episode 29: Show Notes. Grabbing website copy builds trust, proves your value, and can help fill your calendar with bookings. Today, we speak with photographer and copywriter, Rachel Greiman, about how you can write copy that hooks clients. We open…
Make More, Shoot Less: Successfully Switching to In-Person Sales with Chris Scott [fusebox_full_player style=”dark” social_twitter=”true” social_facebook=”true” social_linkedin=”true” social_pinterest=”true” social_email=”true” ] Episode 28: Show Notes. Today we are talking to Chris Scott from Swift Galleries and The Print Maker System, both of which help photographers run a successful IPS or in-person sales business. Chris started out…
Being Authentically YOU: 6 Steps for Establishing Your Brand Identity with Abby Grace Episode 27: Show Notes. In order to market anything – your product, your company, or your ideas – you first need to define your unique brand. Your brand is not just the visuals, like your logo and your website, it also encompasses…
Setting Goals During a Pandemic: The Fool-Proof Way to Keep Your Business on Track with Erin Youngren Episode 26: Show Notes. It’s important to continue to set business goals and push forward, even during times of crisis. Today’s guest is Erin Youngren, who is an educator and photographer. In this episode, Erin talks about setting goals for 2021, and you might be…
Getting Your Life Back – Simple Systems to Save You Time in Your Business with Dahlia Orth, System Strategy Academy. Episode 24: Show Notes. Stress is one of those things that can take the joy out of your photography career, but implementing good systems can help reduce it. Nobody understands systems as well as Dahlia…
Hacking The Algorithm with Facebook Groups. Episode 23: Show Notes. One of the things our guest today learned very early on was the power of social media and how it’s not just about uploading nice content and hoping people see it and engage with it. In fact, there is an actual strategy and specific steps…
As a professional photographer, you aren’t just an artist. You’re also a business person. Sure, you want to create beautiful images, but you also want to get paid. Commercial photography is one of the more lucrative fields. In particular, brand photography is in high demand and can form a lucrative cornerstone for your photography business….
Marketing That Works – Using Facebook Ads for Profit with Chip Dizárd. Episode 21: Show Notes. Figuring out Facebook ads can be overwhelming, but joining us to shed some light on the topic is photographer, videographer, and Facebook ads guru Chip Dizárd. Chip has a longstanding career in photography and first decided to fine-tune his…
How the HECK do you write a photography blog when you’re not a writer?! We’re here to help! Skillful blogging is not as cringeworthy as you think! Why Is Blogging Important? Photography is a highly personal service. Your clients are inviting you to capture important moments and milestones in their lives, so you need to…
You picked up a camera and within a few clicks, you fell in love. People, flowers, wildlife, weddings… no matter the genre, you are LOVING photographing it. But now you wonder…Can photography make me money? The answer is yes, you can make money from photography. The question then is how can you make money? In…
A client calls saying she needs some new headshots. You agree and book a session for her. The only problem? You’re not entirely sure what defines a headshot! Is it just a head and shoulders shot? Head with some torso? Argh! What Qualifies as a Headshot An image qualifies as a “headshot” if its primary…
When you delve into the world of off-camera lighting, the choices for modifiers can seem overwhelming. Today, we will break down the battle of beauty dish or softbox. Learn how they’re different, how they are similar and when you might want to use them both! We’ll also discuss the beauty dish and softbox vs umbrella…
Do you have a boudoir session booked but aren’t sure what to wear? Maybe you’re a photographer new to boudoir sessions and aren’t sure how to guide clients on dressing for session success. We’ve got advice for women from women photographers on what photographs well and what you should think about wearing for your session!…
If you’re new to photographing boudoir sessions, these intimate events can feel a little intimidating. You might wonder what equipment you’ll need, or what else to pack. Today, I’ll give you a rundown on what you’ll want to include in your boudoir photography kit! What Do You Bring to a Boudoir Photoshoot? As a photographer,…
Adobe Portfolio is a site builder that comes with the CC bundle. Squarespace makes a similar promise, but this site-building platform includes additional features that make it worth considering. Here is what you need to know about Adobe Portfolio vs Squarespace. Which Platform is Easier to Use? Getting started is quick and easy with Adobe…
Boudoir photo sessions are become more popular for brides, women and even men. Clients might decide to try a photoshoot but be unsure what happens next. New boudoir photographers might also wonder when or how to share their work. Here are a few creative uses of boudoir photos for clients and photographers! What Do You…