If you’re not very familiar with photography terms and concepts, the question of what’s better in medium format vs full frame might sound utterly foreign for you. Fortunately, with a bit of background information, it’s easy to compare the two structures. In this article, we’ll walk you through the similarities and differences between medium…
Cracking the Copywriting Code: How to Connect with Clients on Your Website with Rachel Greiman Episode 29: Show Notes. Grabbing website copy builds trust, proves your value, and can help fill your calendar with bookings. Today, we speak with photographer and copywriter, Rachel Greiman, about how you can write copy that hooks clients. We open…
Make More, Shoot Less: Successfully Switching to In-Person Sales with Chris Scott [fusebox_full_player style=”dark” social_twitter=”true” social_facebook=”true” social_linkedin=”true” social_pinterest=”true” social_email=”true” ] Episode 28: Show Notes. Today we are talking to Chris Scott from Swift Galleries and The Print Maker System, both of which help photographers run a successful IPS or in-person sales business. Chris started out…
Being Authentically YOU: 6 Steps for Establishing Your Brand Identity with Abby Grace Episode 27: Show Notes. In order to market anything – your product, your company, or your ideas – you first need to define your unique brand. Your brand is not just the visuals, like your logo and your website, it also encompasses…
Setting Goals During a Pandemic: The Fool-Proof Way to Keep Your Business on Track with Erin Youngren Episode 26: Show Notes. It’s important to continue to set business goals and push forward, even during times of crisis. Today’s guest is Erin Youngren, who is an educator and photographer. In this episode, Erin talks about setting goals for 2021, and you might be…
Getting Your Life Back – Simple Systems to Save You Time in Your Business with Dahlia Orth, System Strategy Academy. Episode 24: Show Notes. Stress is one of those things that can take the joy out of your photography career, but implementing good systems can help reduce it. Nobody understands systems as well as Dahlia…
Almost every photographer I know, even those specializing in portraits or action photography, has a soft spot for landscapes. There’s just something about nature and sunsets and vistas that captures our imagination and prompts creativity. Even if you just dabble in landscape images, you’ll want a lens to help translate that vision before you into…
What is a shutter count, and why is it important? The shutter count is the number of photos you have taken. While most parts of your device probably won’t damage, the shutter undergoes frequent deterioration throughout its lifetime. Whatever your Canon model, a DSLR can withstand approximately 30,000 to 300,000 shutter actuations before needing a…
Hacking The Algorithm with Facebook Groups. Episode 23: Show Notes. One of the things our guest today learned very early on was the power of social media and how it’s not just about uploading nice content and hoping people see it and engage with it. In fact, there is an actual strategy and specific steps…
Ever get confused when it comes to the many types of lenses? Let’s make it simple! Even if you’ve been in the photography world for years, you may not be experienced with many types of camera lenses. The truth is, many lenses are expensive, so we often choose a type of photography and then pick…
As a professional photographer, you aren’t just an artist. You’re also a business person. Sure, you want to create beautiful images, but you also want to get paid. Commercial photography is one of the more lucrative fields. In particular, brand photography is in high demand and can form a lucrative cornerstone for your photography business….
Many people use cameras to take pictures of products, whether for a profession or a hobby. Regardless of why you photograph products, you want to use a camera that takes high image quality pictures. The best camera for product photography will have high megapixels, a quick processor, and autofocus features. Popular brands that make the…
Wildlife photography is already a challenging discipline. It requires a durable camera that can withstand frequent travel and harsh weather conditions. It also has to be able to deal with rapid movement, make use of inadequate lighting, and capture detail. Even if you know what to look for in a wildlife photography camera, there are…
Marketing That Works – Using Facebook Ads for Profit with Chip Dizárd. Episode 21: Show Notes. Figuring out Facebook ads can be overwhelming, but joining us to shed some light on the topic is photographer, videographer, and Facebook ads guru Chip Dizárd. Chip has a longstanding career in photography and first decided to fine-tune his…
Whether you’ve ever been to a camera store or are shopping online, there’s a vast variety of camera accessories–everything from bags to tripods to lenses to filters. It all gets a bit overwhelming. Finding the best camera accessories, either as a gift for a photographer or personal use, can be challenging. On top of that,…
How the HECK do you write a photography blog when you’re not a writer?! We’re here to help! Skillful blogging is not as cringeworthy as you think! Why Is Blogging Important? Photography is a highly personal service. Your clients are inviting you to capture important moments and milestones in their lives, so you need to…