Pinterest for Photographers — Using Pinterest to Attract More Dream Clients on Google with Anna Bennett. CLICK HERE TO LISTEN Episode 02: Show Notes. Did you know that using Pinterest can help your business rank on the first page of a Google search? Pinterest is a powerful, unique, and often overlooked tool for digital marketing,…
Homeless to Happy – One Photographer’s Journey to Optimism and Success with Christopher Hall. CLICK HERE TO LISTEN Episode 01: Show Notes. Welcome to the first episode of the Find Your Focus podcast with Cole’s Classroom, where you’ll hear inspirational stories and pro tips from our guests to help you on your journey with photography!…
Your profile pictures are one of the first things users will notice when they visit one of your profiles. If they don’t know you in real life, your profile pictures will shape the image they have of you. If you visit social networks to connect with people you know in real life, your cool profile…
Do feel like advertising your business online is a good idea but don’t’ know where to start? We’ve got Google Ads for Photographers Explained! I’m a photographer. I also have degrees and experience in public relations and economics, specifically in the natural resources industry. So I know a lot of stuff about some really weird…
Learn how to run a photography model call to grow your business When you learn how to run a photography model call, you create an opportunity for growth in your business. Use a photography model call to build your portfolio, practice new skills, create social media buzz or even grow your clientele. In this tutorial,…
Are Facebook Ads and Twice Daily IG Captions Really Necessary to Grow Your Photography Business? We’re Going Old School With These Ways to Promote Your Photography Business Without Social Media! It feels like everybody and every business is on social networks these days. And I mean everyone. Even my 79-year-old mom is on them and…
Let’s talk IPS photography vs. digital sales …advantages, disadvantages and which makes the most sense for YOUR business! IPS photography vs. digital sales is one of those subjects that really shouldn’t be controversial. Let each business owner figure out what’s best for him or her and move on, right? Except it IS controversial. Each side…
Don’t freak out over the photography slow season. We have some ideas! The photography slow season is upon us. After a fast and furious fall season, it can feel good to slow down and enjoy a few weeks off. You can work on your website, get caught up on blogging, or clean your office! But…
Use an email list to add value, gain clients and expand your reach Do you have an email list for your photography business? Why not? Is it because you think email is outdated? Or are you like me and felt intimidated by the idea of starting one? Or maybe you just don’t want to add…
To list or not list your prices on your website…that is the question. Any photographer with a website has probably faced the pricing dilemma. No, not how to price your images. That’s a WHOLE other can of worms. The one about posting prices. Should you list your prices on your website? It’s one of those…
Do you need photography insurance? Short answer…yes. Are you prepared for the worse case business scenario? I’m not talking some blurry shots or forgetting your ideas for posing. I’m talking ruin your business and your personal finances kind of stuff. That’s what photography insurance is all about – protecting you against business and personal financial…
Get ready for the coming decade with these ideas on planners for photographers! I scheduled two clients for the same mini-session spot. They both showed up, families in tow, ready to go. But I’d messed up big time. That mortifying moment (and a few near misses) is why I’m such a nerd when it comes…
Use these lists for photographers to keep track of tasks and implement new ideas!! Are you a list person? I most definitely am. I use lists to keep track of small tasks, big goals, places to check out and blogs to write. As I get older, I find that lists help me stay on top…
How to Care for your Camera and show some love to your other photography gear Fall is an absolute madhouse for our family. I’m usually running around the county taking pictures. My daughter is busy with school and soccer, and my husband is smack in the middle of his busy season, too. By the end…
Online galleries, file-sharing sites or digital files via a device? We’ve some ideas on the best way to deliver digital images to your clients. Establishing a photography business requires about two-thousand decisions right off the bat. Nikon or Canon? Lifestyle or traditional? Wide-angle or telephoto? Digitals or prints? Even if you decide to deliver digital…
Explore new partnerships and expand your client base when you collaborate with vendors Photography can be a lonely business if you let it. Or, you can step out of your comfort zone and seek out other business owners or creative types and work together for the benefit of all. There are hundreds of entrepreneurs and…