Cracking the Copywriting Code: How to Connect with Clients on Your Website with Rachel Greiman Episode 29: Show Notes. Grabbing website copy builds trust, proves your value, and can help fill your calendar with bookings. Today, we speak with photographer and copywriter, Rachel Greiman, about how you can write copy that hooks clients. We open…
Make More, Shoot Less: Successfully Switching to In-Person Sales with Chris Scott [fusebox_full_player style=”dark” social_twitter=”true” social_facebook=”true” social_linkedin=”true” social_pinterest=”true” social_email=”true” ] Episode 28: Show Notes. Today we are talking to Chris Scott from Swift Galleries and The Print Maker System, both of which help photographers run a successful IPS or in-person sales business. Chris started out…
Being Authentically YOU: 6 Steps for Establishing Your Brand Identity with Abby Grace Episode 27: Show Notes. In order to market anything – your product, your company, or your ideas – you first need to define your unique brand. Your brand is not just the visuals, like your logo and your website, it also encompasses…
Setting Goals During a Pandemic: The Fool-Proof Way to Keep Your Business on Track with Erin Youngren Episode 26: Show Notes. It’s important to continue to set business goals and push forward, even during times of crisis. Today’s guest is Erin Youngren, who is an educator and photographer. In this episode, Erin talks about setting goals for 2021, and you might be…
Getting Your Life Back – Simple Systems to Save You Time in Your Business with Dahlia Orth, System Strategy Academy. Episode 24: Show Notes. Stress is one of those things that can take the joy out of your photography career, but implementing good systems can help reduce it. Nobody understands systems as well as Dahlia…
Almost every photographer I know, even those specializing in portraits or action photography, has a soft spot for landscapes. There’s just something about nature and sunsets and vistas that captures our imagination and prompts creativity. Even if you just dabble in landscape images, you’ll want a lens to help translate that vision before you into…
Hacking The Algorithm with Facebook Groups. Episode 23: Show Notes. One of the things our guest today learned very early on was the power of social media and how it’s not just about uploading nice content and hoping people see it and engage with it. In fact, there is an actual strategy and specific steps…
Ever get confused when it comes to the many types of lenses? Let’s make it simple! Even if you’ve been in the photography world for years, you may not be experienced with many types of camera lenses. The truth is, many lenses are expensive, so we often choose a type of photography and then pick…
Maternity photography is a unique genre of the photography world known for creating memorable, lasting moments for new mothers and their families. Most expectant mothers will want to document their pregnancy in a way that they feel reflects who they are as a person and who they will be as a mother. As a photographer,…
As a professional photographer, you aren’t just an artist. You’re also a business person. Sure, you want to create beautiful images, but you also want to get paid. Commercial photography is one of the more lucrative fields. In particular, brand photography is in high demand and can form a lucrative cornerstone for your photography business….
Marketing That Works – Using Facebook Ads for Profit with Chip Dizárd. Episode 21: Show Notes. Figuring out Facebook ads can be overwhelming, but joining us to shed some light on the topic is photographer, videographer, and Facebook ads guru Chip Dizárd. Chip has a longstanding career in photography and first decided to fine-tune his…
How the HECK do you write a photography blog when you’re not a writer?! We’re here to help! Skillful blogging is not as cringeworthy as you think! Why Is Blogging Important? Photography is a highly personal service. Your clients are inviting you to capture important moments and milestones in their lives, so you need to…
Full-frame glorified kit lens or budget-friendly professional choice? I weigh in on whether to love or leave the Nikon 24 120mm f/4G ED VR. When I upgraded to a full frame camera, I had the option for purchasing the Nikon 24 120mm f/4G ED at a deep discount if I bundled the Nikon 24 120mm…
You picked up a camera and within a few clicks, you fell in love. People, flowers, wildlife, weddings… no matter the genre, you are LOVING photographing it. But now you wonder…Can photography make me money? The answer is yes, you can make money from photography. The question then is how can you make money? In…
Thinking about a mega zoom? Here’s a Nikon 200-500mm f/5.6e lens review If you’re a wildlife photographer, nature photographer, or sports photographer, sometimes you want to fill the frame with your subject. Problem is, you can’t always get closer to your subject. That’s where super-telephoto lenses or a mega zoom like the Nikon 20- 500mm…
Adobe Portfolio is a site builder that comes with the CC bundle. Squarespace makes a similar promise, but this site-building platform includes additional features that make it worth considering. Here is what you need to know about Adobe Portfolio vs Squarespace. Which Platform is Easier to Use? Getting started is quick and easy with Adobe…