If you use Adobe Lightroom to edit or organize your photos, you’ll eventually want to harness the power of presets. And part of employing the life changing magic of presets involves knowing where those presets are housed on your machine. You might want to add new presets to your toolbox or locate presets to create…
Cracking the Copywriting Code: How to Connect with Clients on Your Website with Rachel Greiman Episode 29: Show Notes. Grabbing website copy builds trust, proves your value, and can help fill your calendar with bookings. Today, we speak with photographer and copywriter, Rachel Greiman, about how you can write copy that hooks clients. We open…
Make More, Shoot Less: Successfully Switching to In-Person Sales with Chris Scott [fusebox_full_player style=”dark” social_twitter=”true” social_facebook=”true” social_linkedin=”true” social_pinterest=”true” social_email=”true” ] Episode 28: Show Notes. Today we are talking to Chris Scott from Swift Galleries and The Print Maker System, both of which help photographers run a successful IPS or in-person sales business. Chris started out…
Being Authentically YOU: 6 Steps for Establishing Your Brand Identity with Abby Grace Episode 27: Show Notes. In order to market anything – your product, your company, or your ideas – you first need to define your unique brand. Your brand is not just the visuals, like your logo and your website, it also encompasses…
Setting Goals During a Pandemic: The Fool-Proof Way to Keep Your Business on Track with Erin Youngren Episode 26: Show Notes. It’s important to continue to set business goals and push forward, even during times of crisis. Today’s guest is Erin Youngren, who is an educator and photographer. In this episode, Erin talks about setting goals for 2021, and you might be…
Getting Your Life Back – Simple Systems to Save You Time in Your Business with Dahlia Orth, System Strategy Academy. Episode 24: Show Notes. Stress is one of those things that can take the joy out of your photography career, but implementing good systems can help reduce it. Nobody understands systems as well as Dahlia…
If you process photos, you will need to know the differences between the two popular processing software apps. RawTherapee and Adobe Lightroom have useful features for photo processors, but they have subtle differences worth comparing. After you see RawTherapee vs Lightroom, you will be able to decide which is the best choice for your photo…
Hacking The Algorithm with Facebook Groups. Episode 23: Show Notes. One of the things our guest today learned very early on was the power of social media and how it’s not just about uploading nice content and hoping people see it and engage with it. In fact, there is an actual strategy and specific steps…
Creating a beautiful picture requires more than framing the perfect shot. Photo editing allows you to take your craft to the next level, turning out flawless photos that genuinely captivate audiences. If you’re new to the game, you’re probably wondering, “Which photo editor is right for me?” There is no one right answer. The right…
As a photographer, specific points of the year are sure to bring in work. Prom is one of them. Snapping pictures of teenagers in formalwear might sound straightforward enough, but it requires careful planning and attention. This guide explains how to take pictures of prom that will preserve the memories of this special occasion. How…
As a professional photographer, you aren’t just an artist. You’re also a business person. Sure, you want to create beautiful images, but you also want to get paid. Commercial photography is one of the more lucrative fields. In particular, brand photography is in high demand and can form a lucrative cornerstone for your photography business….
Marketing That Works – Using Facebook Ads for Profit with Chip Dizárd. Episode 21: Show Notes. Figuring out Facebook ads can be overwhelming, but joining us to shed some light on the topic is photographer, videographer, and Facebook ads guru Chip Dizárd. Chip has a longstanding career in photography and first decided to fine-tune his…
Photographers know that their job doesn’t end when the shoot is over. Organizing and editing photos are as crucial to the photography process as capturing the actual images. Both ON1 Photo RAW and Adobe Lightroom are end-to-end photography editing software covering every aspect of photo management. You can store, organize, edit, and export your images…
How the HECK do you write a photography blog when you’re not a writer?! We’re here to help! Skillful blogging is not as cringeworthy as you think! Why Is Blogging Important? Photography is a highly personal service. Your clients are inviting you to capture important moments and milestones in their lives, so you need to…
You picked up a camera and within a few clicks, you fell in love. People, flowers, wildlife, weddings… no matter the genre, you are LOVING photographing it. But now you wonder…Can photography make me money? The answer is yes, you can make money from photography. The question then is how can you make money? In…
As you get started in Lightroom, many beginners wonder if you can copy an image. Maybe you want to test out some Develop Presets, or perhaps you want to compare two versions of a photo. Whatever the reason, you may have noticed that there seems to be no simple way to create an extra copy…