Find Your Focus Podcast: Episode 2

Find Your Focus Podcast: Episode 2

Pinterest for Photographers — Using Pinterest to Attract More Dream Clients on Google with Anna Bennett. CLICK HERE TO LISTEN Episode 02: Show Notes. Did you know that using Pinterest can help your business rank on the first page of a Google search? Pinterest is a powerful, unique, and often overlooked tool for digital marketing,…

Find Your Focus Podcast: Episode 1

Find Your Focus Podcast: Episode 1

Homeless to Happy – One Photographer’s Journey to Optimism and Success with Christopher Hall. CLICK HERE TO LISTEN Episode 01: Show Notes. Welcome to the first episode of the Find Your Focus podcast with Cole’s Classroom, where you’ll hear inspirational stories and pro tips from our guests to help you on your journey with photography!…

Complete Wedding Photography Checklist for Your Business
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Complete Wedding Photography Checklist for Your Business

Want to be sure you can capture the best wedding photo on that special wedding day? This wedding photography checklist will help you through getting ready and ensure each photo shot is as good as the bride and groom want. Photos to Take Before the Big Day Getting ready before the wedding is the most…

How to Take an Awesome Profile Picture For Social Media
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How to Take an Awesome Profile Picture For Social Media

Your profile pictures are one of the first things users will notice when they visit one of your profiles. If they don’t know you in real life, your profile pictures will shape the image they have of you. If you visit social networks to connect with people you know in real life, your cool profile…

Google Ads for Photographers Explained
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Google Ads for Photographers Explained

Do feel like advertising your business online is a good idea but don’t’ know where to start?  We’ve got Google Ads for Photographers Explained! I’m a photographer.  I also have degrees and experience in public relations and economics, specifically in the natural resources industry.  So I know a lot of stuff about some really weird…

How to deal with difficult guests as a photographer
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How to deal with difficult guests as a photographer

Stay Calm. Be Confident. And Learn How to Deal with Difficult Guests as a Photographer If you photograph weddings or even private portrait sessions, you’ll eventually wind up encountering one…a client or guest who wants to be the official photographer, boss you around or tell you how to do your job. It’s frustrating. It’s maddening….

How to run a photography model call: Calling for Success
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How to run a photography model call: Calling for Success

Learn how to run a photography model call to grow your business When you learn how to run a photography model call, you create an opportunity for growth in your business. Use a photography model call to build your portfolio, practice new skills, create social media buzz or even grow your clientele. In this tutorial,…

How to Promote Your Photography Without Social Media!
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How to Promote Your Photography Without Social Media!

Are Facebook Ads and Twice Daily IG Captions Really Necessary to Grow Your Photography Business? We’re Going Old School With These Ways to Promote Your Photography Business Without Social Media! It feels like everybody and every business is on social networks these days. And I mean everyone. Even my 79-year-old mom is on them and…

IPS Photography vs. digital sales – which is right for you? (Update 2021)
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IPS Photography vs. digital sales – which is right for you? (Update 2021)

Let’s talk IPS photography vs. digital sales …advantages, disadvantages and which makes the most sense for YOUR business! IPS photography vs. digital sales is one of those subjects that really shouldn’t be controversial. Let each business owner figure out what’s best for him or her and move on, right? Except it IS controversial. Each side…

How to Survive the Photography Slow Season
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How to Survive the Photography Slow Season

Don’t freak out over the photography slow season.  We have some ideas! The photography slow season is upon us.  After a fast and furious fall season, it can feel good to slow down and enjoy a few weeks off. You can work on your website, get caught up on blogging, or clean your office! But…

Why every professional photographer needs an email list
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Why every professional photographer needs an email list

Use an email list to add value, gain clients and expand your reach Do you have an email list for your photography business? Why not? Is it because you think email is outdated? Or are you like me and felt intimidated by the idea of starting one? Or maybe you just don’t want to add…

Do I need photography insurance?
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Do I need photography insurance?

Do you need photography insurance?  Short answer…yes. Are you prepared for the worse case business scenario?  I’m not talking some blurry shots or forgetting your ideas for posing.  I’m talking ruin your business and your personal finances kind of stuff.  That’s what photography insurance is all about – protecting you against business and personal financial…

The Best Planners for Photographers in 2020
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The Best Planners for Photographers in 2020

Get ready for the coming decade with these ideas on planners for photographers! I scheduled two clients for the same mini-session spot.  They both showed up, families in tow, ready to go.  But I’d messed up big time.  That mortifying moment (and a few near misses) is why I’m such a nerd when it comes…

How to Care for Your Camera and Other Gear
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How to Care for Your Camera and Other Gear

How to Care for your Camera and show some love to your other photography gear Fall is an absolute madhouse for our family.  I’m usually running around the county taking pictures.  My daughter is busy with school and soccer, and my husband is smack in the middle of his busy season, too.  By the end…