Looking for tips to grow your photography business? So you made it official: You started your photography business! At this point you’ve probably done some portfolio building, created a Facebook page, set some prices, and have had a few sessions with family and friends. You might even have a couple brand new clients! But… then…
Obtaining a model release from your clients is an important step for any photographer. This type of release can protect photographers and ensure you have the proper documentation in place for the use of the images you take. This tutorial will help you to understand what a model release is, why you need one, and…
If you’re a photography business owner and serious about results in 2018, this guide on photographer marketing will change your life. You’ll learn the 4-step system that will set you up for success in 2018, including: Positioning yourself online Converting website visitors to clients Optimizing your website for search This article is not theory. It’s based on case studies…
I remember being so excited to take photos and get them back from the drugstore to put them in the album as a kid. I always enjoyed looking back at them every time we put a new set of photos in. I really wanted my children to have something to have and hold and reflect…
I see this question a lot: My client is asking for the RAW files from their session, what do I say? This can be a hot topic, and everyone comes down somewhere differently on this one. Just do a quick search on any forum, or in your favorite photography group and you’ll see: the opinions…
Winter can mean slower business for many of us, especially wedding and natural light, non-studio photographers. And even more so for those of us who live in regions with cold weather. The inquiries are slower to roll in and for a period of time, work is slower. This can often be discouraging for many photographers,…
Some of the most challenging client situations we run into as photographers can be avoided. Most of them stem from unmet client expectations. As the photographer, it is our job to manage our client’s expectations to ensure they know exactly what they can expect when working with us. When you are hired for a job,…
We’ve all heard it: When it comes to business, blogging for photographers is gold. Not only is it great for SEO (search engine optimization), but your blog is a great way for your clients to share your work and your website with ALL of their friends and family. Talk about increasing your reach! I always…
I will never forget the first time I had to fire a client. It was SO uncomfortable. There were warning signs from the very beginning, but being overly-optimistic and being a people-pleaser, I ignored them. I learned a hard lesson that day: If you know a client will not be a good fit for you,…
A client questionnaire is a valuable tool to not only establish a good client relationship, but lead a great photography session. It reminds people you are not just a person with a camera, you are a business, have goals, and care about their needs/wants. Using a client questionnaire has helped me to get to know…
It seems like everyone has a camera these days. And with such a wealth of information on the internet, learning how to use it has never been easier! It’s a double-edged sword, because while we have droves of information and know-how at our very fingertips, this also means that an industry that used to require…
It’s that time of year, photographers: Busy season is upon us. At one time, this season filled me with equal parts excitement and dread. Could I manage it all? What if I dropped the ball? How would I keep everything straight? I have a lot on my plate besides running my photography business. Sound familiar?…
At some point or another, if you own a nice camera and have at least minimal skill using it, the time will come (and probably more than once): Someone will ask you to work for free. Or maybe no one will ask you, but you’ll find yourself slow on work, worried about growing your business,…
For the majority of photographers, having a website will be a crucial element to having a successful business. Having a place where you can visually display your work is key to your photography business. There are a few reasons why having a website is critical to the success of your photography business, and in today’s…
Time is valuable. So much so that we often hear people say that time is money. This couldn’t be more true. Think about the choices we have with our time: We can spend it with the people we love… We can spend it doing things we enjoy… We can spend our time learning and growing…
In today’s highly competitive market for photography, it is not an easy task to build your brand and have people notice you. Now days, you need to stand out from the rest of the crowd and bring people in. If you’ve wondered how to market your photography, look no further. In this article, I am…