We give you the lowdown on buying used photography equipment! Just about every photographer I know has a wish list that’s at least a dozen items deep. But let’s face it…lenses, camera bodies and other camera accessories are expensive. To save money and expand their kit more quickly, some photographers turn to buying used photography…
Battery grips. Filters. Memory cards. Sort out what’s necessary and what’s nice to have when it comes to camera accessories To be a professional photographer, you only really need a camera, lens and a memory card or some film. That’s it. The rest of the equipment out there simply makes life easier, enhances your images…
We have vision. But sometimes not the words. How to master the world of blogging for photographers. Does this sound like you? You pull up some images, open a text editor and wait for inspiration to strike. And wait. And wait. Argh!! It’s as if all your thoughts are wayward sheep and there’s no border…
Get the inside scoop from a former magazine head on getting photos published in publications and on blogs Ask 10 emerging photographers about one of their biggest photography dreams. At least a few of them will say getting photos published in a magazine is one of their goals. For landscape or wildlife photographers, it might…
We’ll help you build a smart product photography pricing strategy that works for YOUR business! On any given day in the Cole’s Classroom Facebook group, we see a request for help on product photography pricing. The post usually goes something like this… “A store has contacted me to take pictures of their new product line. …
Are you struggling to get the word out about your photography business? Sometimes the excitement of starting a business doesn’t translate into clients. We’re here to help jump start your photography marketing! Congratulations on taking the big step to start your own business! It takes so much courage to go into business for yourself, and…
Make money for your clients and yourself with high-quality commercial photography. What do you think of when you hear the term commercial photography? Do you picture a commercial photographer with clients like Nike, Disney or Armani? What about H&R Real Estate, Carson’s Discount Tire or Olson Orthodontics? Just about every business, from national brands to…
Recent studies show that almost 80 percent of American consumers do at least some online shopping, while 88 percent of customers research products online before purchasing through a brick-and-mortar store. Part of their online shopping and research experience is photos. And it’s not just online merchants. All kinds of businesses, including restaurants, clothing retailers and…
Choosing a photography website for your business but not sure where to start? Not happy with your current provider and thinking about a switch? We’re here to help! We’re photographers. We understand ISO, focal points and f-stops. But when it comes to choosing a photography website for our business, we feel a bit in the dark. …
What photography equipment does it take to become an amateur or professional photographer? We’ll help you learn! Maybe you’ve been taking pictures for a few years and are thinking of turning professional. Or maybe you’ve never held a camera but want to become a professional photographer and own your own business. Your first questions are…
So you know you’re supposed to use hashtags, but you’re not sure how! Here’s our guide to photography hashtags! Ok, so you finally joined Instagram, and you have heard about this thing called a hashtag. You think it’s for all the cool young kids and you’re a little hesitant about jumping on this new trending…
Interested in sports photography?! We’ve got you covered! Typically, the name of the game in sports photography is being able to capture intense action and freeze a moment in time. Many people will ask, “What settings are best for sports photography?” As in any type of photography, the exact settings will depend on many variables…
So you’re thinking about selling your photographs? Has your hobby reached a level where people want to buy photography prints from you? There is definitely a market for photography art prints, and you can be a part of it with a few simple tips. Whether you specialize in street photography, landscape photography, fine art photography, or…
Do you find yourself staring at a blank screen when you want to blog or write content for your website? Here are a few tips on writing for non-writers! So I get it, talking about yourself feels weird. Blogging totally sucks when you feel like you HAVE to connect with clients and don’t know how….
What is the best way to save money on new photography gear? Let’s face it: as photographers, all of us love some new gear don’t we? It comes with the territory, I think. We are always interested in what kind of gear others are using, and it’s fun to see what using new gear is…
If you’re a photography business owner and serious about results in 2018, this guide on photographer marketing will change your life. You’ll learn the 4-step system that will set you up for success in 2018, including: Positioning yourself online Converting website visitors to clients Optimizing your website for search This article is not theory. It’s based on case studies…