Captivating Your Clients – Tips for Knocking Their Socks Off. Episode 08: Show Notes. There are as many photographers as there are coffee shops. But what makes one better than the next? Why do we prefer going back to the same ones over and over again? It’s all about creating an experience that your clients…
The Formula to Happiness: Finding Worth in Your Everyday Work with Wilson Lau. Episode 07: Show Notes. Wedding and engagement photographs often follow a formulaic series of poses that can make them feel forced rather than capturing couples’ true happiness. Wilson Lau, a wedding photographer, looks to turn this convention on its head with his…
The Secrets of Branding and Website Design to Attract High Paying Clients with Amanda Shuman. Episode 06: Show Notes. With the crowded photography landscape, it can be difficult to stand out. But there are some tried and tested branding techniques and strategies you can use to ensure that you get noticed. Our guest today, Amanda…
![How to Copyright an Image or Photograph [Beginners Guide]](https://colesclassroom.com/wp-content/uploads/2020/05/activity-board-game-connection-desk-613508-768x513.jpg)
Knowing how to copyright a photo can save you a bit of time and money, but you must understand the process and the full implications. Not all images need copyright protection in the United States, but you’ll want to make sure you have legal recourse should someone use your images without permission. Copyright and Applications…
Business Owner at 17: Pushing Past Judgements and Forging Your Own Path to Success, with Hope Taylor. CLICK HERE TO LISTEN Episode 05: Show Notes. Sometimes, we need to learn how to push past the judgments of other people, live the life that we want to live, and forge our own path to success. In…
Fear of Running a Photography Business: Getting Past Insecurities and Embracing Your Uniqueness. CLICK HERE TO LISTEN Episode 04: Show Notes. Today’s topic is a tough one because it touches all of us in some way—fear. While both new and seasoned photographers sometimes battle with fears and insecurities, it is mostly the upcoming ones who…
Instagram Connections: How to Up Your Game and Stand Out with Bobbi Peterson. CLICK HERE TO LISTEN Episode 03: Show Notes. In this episode of Find Your Focus, Logan chats to Bobbi Peterson, a member of the well-known Twig & Olive trio, about using social media for marketing purposes. Tuning in to the show, listeners…
Pinterest for Photographers — Using Pinterest to Attract More Dream Clients on Google with Anna Bennett. CLICK HERE TO LISTEN Episode 02: Show Notes. Did you know that using Pinterest can help your business rank on the first page of a Google search? Pinterest is a powerful, unique, and often overlooked tool for digital marketing,…
Homeless to Happy – One Photographer’s Journey to Optimism and Success with Christopher Hall. CLICK HERE TO LISTEN Episode 01: Show Notes. Welcome to the first episode of the Find Your Focus podcast with Cole’s Classroom, where you’ll hear inspirational stories and pro tips from our guests to help you on your journey with photography!…
Learn how to run a photography model call to grow your business When you learn how to run a photography model call, you create an opportunity for growth in your business. Use a photography model call to build your portfolio, practice new skills, create social media buzz or even grow your clientele. In this tutorial,…
Use an email list to add value, gain clients and expand your reach Do you have an email list for your photography business? Why not? Is it because you think email is outdated? Or are you like me and felt intimidated by the idea of starting one? Or maybe you just don’t want to add…
Do you need photography insurance? Short answer…yes. Are you prepared for the worse case business scenario? I’m not talking some blurry shots or forgetting your ideas for posing. I’m talking ruin your business and your personal finances kind of stuff. That’s what photography insurance is all about – protecting you against business and personal financial…
Get ready for the coming decade with these ideas on planners for photographers! I scheduled two clients for the same mini-session spot. They both showed up, families in tow, ready to go. But I’d messed up big time. That mortifying moment (and a few near misses) is why I’m such a nerd when it comes…
Use these lists for photographers to keep track of tasks and implement new ideas!! Are you a list person? I most definitely am. I use lists to keep track of small tasks, big goals, places to check out and blogs to write. As I get older, I find that lists help me stay on top…
How to Care for your Camera and show some love to your other photography gear Fall is an absolute madhouse for our family. I’m usually running around the county taking pictures. My daughter is busy with school and soccer, and my husband is smack in the middle of his busy season, too. By the end…
Explore new partnerships and expand your client base when you collaborate with vendors Photography can be a lonely business if you let it. Or, you can step out of your comfort zone and seek out other business owners or creative types and work together for the benefit of all. There are hundreds of entrepreneurs and…