Learn how to price headshot sessions with confidence One of the most frequently asked questions in the Cole’s Classroom Facebook group is about how to price headshots. Pricing headshots feels more difficult than other sessions. But it doesn’t have to be. We have a few tips on how to price headshot sessions and set yourself…
Are Facebook Ads and Twice Daily IG Captions Really Necessary to Grow Your Photography Business? We’re Going Old School With These Ways to Promote Your Photography Business Without Social Media! It feels like everybody and every business is on social networks these days. And I mean everyone. Even my 79-year-old mom is on them and…
We have vision. But sometimes not the words. How to master the world of blogging for photographers. Does this sound like you? You pull up some images, open a text editor and wait for inspiration to strike. And wait. And wait. Argh!! It’s as if all your thoughts are wayward sheep and there’s no border…
Get the inside scoop from a former magazine head on getting photos published in publications and on blogs Ask 10 emerging photographers about one of their biggest photography dreams. At least a few of them will say getting photos published in a magazine is one of their goals. For landscape or wildlife photographers, it might…
We’ll help you build a smart product photography pricing strategy that works for YOUR business! On any given day in the Cole’s Classroom Facebook group, we see a request for help on product photography pricing. The post usually goes something like this… “A store has contacted me to take pictures of their new product line. …
Are you struggling to get the word out about your photography business? Sometimes the excitement of starting a business doesn’t translate into clients. We’re here to help jump start your photography marketing! Congratulations on taking the big step to start your own business! It takes so much courage to go into business for yourself, and…
Make money for your clients and yourself with high-quality commercial photography. What do you think of when you hear the term commercial photography? Do you picture a commercial photographer with clients like Nike, Disney or Armani? What about H&R Real Estate, Carson’s Discount Tire or Olson Orthodontics? Just about every business, from national brands to…
Recent studies show that almost 80 percent of American consumers do at least some online shopping, while 88 percent of customers research products online before purchasing through a brick-and-mortar store. Part of their online shopping and research experience is photos. And it’s not just online merchants. All kinds of businesses, including restaurants, clothing retailers and…
Choosing a photography website for your business but not sure where to start? Not happy with your current provider and thinking about a switch? We’re here to help! We’re photographers. We understand ISO, focal points and f-stops. But when it comes to choosing a photography website for our business, we feel a bit in the dark. …
So you know you’re supposed to use hashtags, but you’re not sure how! Here’s our guide to photography hashtags! Ok, so you finally joined Instagram, and you have heard about this thing called a hashtag. You think it’s for all the cool young kids and you’re a little hesitant about jumping on this new trending…
Interested in sports photography?! We’ve got you covered! Typically, the name of the game in sports photography is being able to capture intense action and freeze a moment in time. Many people will ask, “What settings are best for sports photography?” As in any type of photography, the exact settings will depend on many variables…
So you’re thinking about selling your photographs? Has your hobby reached a level where people want to buy photography prints from you? There is definitely a market for photography art prints, and you can be a part of it with a few simple tips. Whether you specialize in street photography, landscape photography, fine art photography, or…
Do you find yourself staring at a blank screen when you want to blog or write content for your website? Here are a few tips on writing for non-writers! So I get it, talking about yourself feels weird. Blogging totally sucks when you feel like you HAVE to connect with clients and don’t know how….
Headshot Photography: Our 17 Top Tips for Nailing a Great Headshot Headshot photography seems simple! It’s one person, sitting or standing still, and all you need is one or two good photographs. That all may be true, but for many, it can be a stressful session because you want to make sure your client is…
If you’re a photography business owner and serious about results in 2018, this guide on photographer marketing will change your life. You’ll learn the 4-step system that will set you up for success in 2018, including: Positioning yourself online Converting website visitors to clients Optimizing your website for search This article is not theory. It’s based on case studies…
We’ve all heard it: When it comes to business, blogging for photographers is gold. Not only is it great for SEO (search engine optimization), but your blog is a great way for your clients to share your work and your website with ALL of their friends and family. Talk about increasing your reach! I always…