Find Your Focus Podcast: Episode 5

Find Your Focus Podcast: Episode 5

Business Owner at 17: Pushing Past Judgements and Forging Your Own Path to Success, with Hope Taylor. CLICK HERE TO LISTEN Episode 05: Show Notes. Sometimes, we need to learn how to push past the judgments of other people, live the life that we want to live, and forge our own path to success. In…

Find Your Focus Podcast: Episode 4

Find Your Focus Podcast: Episode 4

Fear of Running a Photography Business: Getting Past Insecurities and Embracing Your Uniqueness. CLICK HERE TO LISTEN Episode 04: Show Notes. Today’s topic is a tough one because it touches all of us in some way—fear. While both new and seasoned photographers sometimes battle with fears and insecurities, it is mostly the upcoming ones who…

Find Your Focus Podcast: Episode 3

Find Your Focus Podcast: Episode 3

Instagram Connections: How to Up Your Game and Stand Out with Bobbi Peterson. CLICK HERE TO LISTEN Episode 03: Show Notes. In this episode of Find Your Focus, Logan chats to Bobbi Peterson, a member of the well-known Twig & Olive trio, about using social media for marketing purposes. Tuning in to the show, listeners…

Find Your Focus Podcast: Episode 2

Find Your Focus Podcast: Episode 2

Pinterest for Photographers — Using Pinterest to Attract More Dream Clients on Google with Anna Bennett. CLICK HERE TO LISTEN Episode 02: Show Notes. Did you know that using Pinterest can help your business rank on the first page of a Google search? Pinterest is a powerful, unique, and often overlooked tool for digital marketing,…

Find Your Focus Podcast: Episode 1

Find Your Focus Podcast: Episode 1

Homeless to Happy – One Photographer’s Journey to Optimism and Success with Christopher Hall. CLICK HERE TO LISTEN Episode 01: Show Notes. Welcome to the first episode of the Find Your Focus podcast with Cole’s Classroom, where you’ll hear inspirational stories and pro tips from our guests to help you on your journey with photography!…

What Equipment Do I Need to Take Headshots? Understanding the Basics!
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What Equipment Do I Need to Take Headshots? Understanding the Basics!

Offering headshot photography sessions can be a great way to diversify to your photography business.  It’s a service needed year-round and in every community.  But before you begin offering headshots sessions, or even practicing them, you’ll need to make sure you have the right equipment.  Fortunately, headshots require very little in terms of photography gear….

Complete Wedding Photography Checklist for Your Business
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Complete Wedding Photography Checklist for Your Business

Want to be sure you can capture the best wedding photo on that special wedding day? This wedding photography checklist will help you through getting ready and ensure each photo shot is as good as the bride and groom want. Photos to Take Before the Big Day Getting ready before the wedding is the most…

Why a Headshot Background is Really Important!
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Why a Headshot Background is Really Important!

Many headshot backgrounds are either black or white, but there is a range of textures, natural elements, and other features that you can use to make a professional headshot stand out. Our tips for choosing the right background for your headshot will help you select a better setting, and impress your clients with a headshot…

How to deal with difficult guests as a photographer
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How to deal with difficult guests as a photographer

Stay Calm. Be Confident. And Learn How to Deal with Difficult Guests as a Photographer If you photograph weddings or even private portrait sessions, you’ll eventually wind up encountering one…a client or guest who wants to be the official photographer, boss you around or tell you how to do your job. It’s frustrating. It’s maddening….

How to Price Headshots: A Beginner’s Guide
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How to Price Headshots: A Beginner’s Guide

Learn how to price headshot sessions with confidence One of the most frequently asked questions in the Cole’s Classroom Facebook group is about how to price headshots. Pricing headshots feels more difficult than other sessions. But it doesn’t have to be. We have a few tips on how to price headshot sessions and set yourself…

Commercial photography: What is it and is it the industry for me?
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Commercial photography: What is it and is it the industry for me?

Make money for your clients and yourself with high-quality commercial photography. What do you think of when you hear the term commercial photography?  Do you picture a commercial photographer with clients like Nike, Disney or Armani?  What about H&R Real Estate, Carson’s Discount Tire or Olson Orthodontics?  Just about every business, from national brands to…

Introduction to Product Photography: Your Skills Can Help Sell Products!
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Introduction to Product Photography: Your Skills Can Help Sell Products!

Recent studies show that almost 80 percent of American consumers do at least some online shopping, while 88 percent of customers research products online before purchasing through a brick-and-mortar store.  Part of their online shopping and research experience is photos.  And it’s not just online merchants.  All kinds of businesses, including restaurants, clothing retailers and…

5 Essential Items to Include in Wedding Photography Contracts
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5 Essential Items to Include in Wedding Photography Contracts

Do you have wedding bells in your future? No, not for yourself but for your very first wedding photography client? Before saying “I do…agree to be your wedding photographer”, send your clients your wedding photography contracts! First off, congratulations!! Taking on a wedding is no small feat! We don’t say this to scare you off…

Wedding Photography Cost: Pricing Yourself for Success
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Wedding Photography Cost: Pricing Yourself for Success

Aspiring wedding photographers alert! Dreaming of all the stunning weddings, you’ll shoot when your photography business is thriving? Turn that dream into reality by preparing for any potential wedding photography cost. Start charging what you’re worth to prospective clients while covering all your expenses! So you want to start a wedding photography business, but you’re…