Pinterest for Photographers — Using Pinterest to Attract More Dream Clients on Google with Anna Bennett. CLICK HERE TO LISTEN Episode 02: Show Notes. Did you know that using Pinterest can help your business rank on the first page of a Google search? Pinterest is a powerful, unique, and often overlooked tool for digital marketing,…
Homeless to Happy – One Photographer’s Journey to Optimism and Success with Christopher Hall. CLICK HERE TO LISTEN Episode 01: Show Notes. Welcome to the first episode of the Find Your Focus podcast with Cole’s Classroom, where you’ll hear inspirational stories and pro tips from our guests to help you on your journey with photography!…
Let’s talk IPS photography vs. digital sales …advantages, disadvantages and which makes the most sense for YOUR business! IPS photography vs. digital sales is one of those subjects that really shouldn’t be controversial. Let each business owner figure out what’s best for him or her and move on, right? Except it IS controversial. Each side…
Don’t freak out over the photography slow season. We have some ideas! The photography slow season is upon us. After a fast and furious fall season, it can feel good to slow down and enjoy a few weeks off. You can work on your website, get caught up on blogging, or clean your office! But…
We’ll help you build a smart product photography pricing strategy that works for YOUR business! On any given day in the Cole’s Classroom Facebook group, we see a request for help on product photography pricing. The post usually goes something like this… “A store has contacted me to take pictures of their new product line. …
We have the inspiration you need to increase your photography bookings You’ve launched your business and want to take on clients. But instead of hearing the phone ringing off the hook, you hear…crickets. Or you were swamped earlier and now the calendar is woefully empty. You’re frustrated, confused and maybe a little scared. Why aren’t…
Make money for your clients and yourself with high-quality commercial photography. What do you think of when you hear the term commercial photography? Do you picture a commercial photographer with clients like Nike, Disney or Armani? What about H&R Real Estate, Carson’s Discount Tire or Olson Orthodontics? Just about every business, from national brands to…
Recent studies show that almost 80 percent of American consumers do at least some online shopping, while 88 percent of customers research products online before purchasing through a brick-and-mortar store. Part of their online shopping and research experience is photos. And it’s not just online merchants. All kinds of businesses, including restaurants, clothing retailers and…
So you’ve heard about Cole and Cole’s Classroom, and you want to make sure it’s legit. We understand you work hard for your money! So let’s get down to the details. You’ll also hear from real customers and see recent Cole’s Classroom reviews! We get it. You want to find a resource to help forward…
Amazon photography should be a thing right? After all, they sell just about anything else you could think of. You’ve taken so many gorgeous photos and now you want to try to make some money from them. So how do you go about selling your photos on Amazon? The short of it is Amazon is…
If you have been thinking about selling your photography work online, then opening an Etsy photography shop may be the right choice for you. Etsy shops are easy to set up and a great way for photographers to sell their prints and gain valuable exposure. If you are ready to start selling your photography prints on…
Thinking of ways to add value to your client experience? Here are 7 ways to really pique interest and get people talking about your photography business. Since everyone and their dog wants to be a photographer these days, it’s really important that you add value to your client experience. Word of mouth advertising is your…
Have you considered switching from offering digitals, to in-person sales? Here is our list of what you’ll need to consider! In-person sales (also known as IPS) is the act of meeting with your photography clients in person, to preview and sell your photographs. This varies greatly from providing your clients copies of high-resolution digital files…
What’s the key to getting photography clients? Read on for our comprehensive guide! So you look on Facebook and Instagram and see all of these fantastic photographs that just seem…annoyingly PERFECT. The moms have the dreamy flowy dress and coordinating jewelry and magazine hair, the dads are impeccably dressed, and the kids just walked off…
I am telling you, every day it’s a party in the Cole’s Clique Elite Private Facebook group. But don’t get me wrong, it’s not only fun and games, we’re serious about improving our photography and for many like Leslie & Jessica – boosting their photography business too. None of this comes easy. You have to…
Note from Cole – the tutorial & photographs are written / provided from Twyla Dawn Photography. I am sure by now lots of you have seen and heard the term IPS thrown around quite a bit in groups and discussions. IPS is In Person Sales which is referred to as a customer service based business…