To list or not list your prices on your website…that is the question. Any photographer with a website has probably faced the pricing dilemma. No, not how to price your images. That’s a WHOLE other can of worms. The one about posting prices. Should you list your prices on your website? It’s one of those…
Online galleries, file-sharing sites or digital files via a device? We’ve some ideas on the best way to deliver digital images to your clients. Establishing a photography business requires about two-thousand decisions right off the bat. Nikon or Canon? Lifestyle or traditional? Wide-angle or telephoto? Digitals or prints? Even if you decide to deliver digital…
We’ll help you build a smart product photography pricing strategy that works for YOUR business! On any given day in the Cole’s Classroom Facebook group, we see a request for help on product photography pricing. The post usually goes something like this… “A store has contacted me to take pictures of their new product line. …
Make money for your clients and yourself with high-quality commercial photography. What do you think of when you hear the term commercial photography? Do you picture a commercial photographer with clients like Nike, Disney or Armani? What about H&R Real Estate, Carson’s Discount Tire or Olson Orthodontics? Just about every business, from national brands to…
Recent studies show that almost 80 percent of American consumers do at least some online shopping, while 88 percent of customers research products online before purchasing through a brick-and-mortar store. Part of their online shopping and research experience is photos. And it’s not just online merchants. All kinds of businesses, including restaurants, clothing retailers and…
Get your act together to organize pictures now using one of these four methods and save time and frustration down the road. A local business calls and asks if you have some images they could use in an advertisement. They’ve seen your work and are interested in a beautiful sunset shot on the river from…
Have you ever discounted your photography work for someone, only to kick yourself later? You’re not alone! Read on for tips about regaining your confidence to charge. Oh yes, friends, I’m going to talk about MONEY. I honestly don’t get why it’s such a taboo subject. In fact, I think we should ALL be talking…
How do professional photographers keep everything organized? Between the appointments, advertising, social media sharing, and accounting there is so much to keep track of. Luckily we’ve compiled a list of the best photography apps out there to keep you organized AND provide you with helpful information when planning your shoots. What apps do professional photographers…
Do you have some free time away from home and wish you could edit some photos on your computer? We’ve got great news! There are a plethora of mobile apps available to edit on the go. We’ve compiled a list of the best photo apps available to photographers on Android and iPhone. No computers needed….
Not Sure How to set freelance photography rates? Start with knowing your costs and profit goals! You’ve taken the leap and hung out your shingle as a freelance photographer. You are your own boss, set your own hours and name your own prices. But the problem is, you have no idea what to charge for…
Zenfolio vs. Smugmug…the heavyweight bout of the ages! Ask 100 photographers their opinion of Zenfolio vs. Smugmug and you’re likely to find half in the Smugmug camp and half in the the Zenfolio camp. A battle of these two photography portfolio heavyweights almost always ends in a draw. The better question might then be Zenfolio vs….
Snapseed is a free photo editing app that comes loaded with image manipulation tools and presets that are quite easy to use. The app is supported by Google, which is a plus when it comes to quality and reputation. The app allows you to edit and fine-tune things like brightness, saturation, contrast, curves, shadows, and…
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Need a new online gallery delivery system for your clients? Here is a comprehensive ShootProof review just for you! So you have either decided to ditch the USBs or better yet, CDs, and you’ve heard all about online gallery delivery systems for clients. Well, you’re in the right place. Here’s our complete ShootProof review, tailored…
Unsure you’re at the point of charging for your photography? Here are our tips and tricks for knowing when you’re ready to take the leap! Let me just get this out of the way. This is going to be different for everyone. There is no one rule for when you can start charging for your…
Wondering what client gallery delivery option to choose? Let’s compare two great choices, Pixieset vs Shootproof! When it comes to choosing a delivery method for client photos, things can get a little confusing. Today, we are breaking down both the pros and cons of the two largest client gallery options, Pixieset vs ShootProof. They are both…
SmugMug is a photo-sharing service popular among professional photographers. The software allows you to upload proofs and final edits into a gallery that you can then send to your clients so they can pick their edits or order prints. As with any service, SmugMug has its pros and cons, which we will review in this…