How Much Should I Charge for a Headshot?
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How Much Should I Charge for a Headshot?

Pricing headshots feels tricky for new photographers.  Most clients claim they only need one image and may balk at a full session fee.  But your expenses and talent doesn’t change, even if they only need one image.  And it takes an investment of time to create one really great headshot.  So headshots can feel harder…

Find Your Focus Podcast: Episode 8

Find Your Focus Podcast: Episode 8

Captivating Your Clients – Tips for Knocking Their Socks Off. Episode 08: Show Notes. There are as many photographers as there are coffee shops. But what makes one better than the next? Why do we prefer going back to the same ones over and over again? It’s all about creating an experience that your clients…

Find Your Focus Podcast: Episode 7

Find Your Focus Podcast: Episode 7

The Formula to Happiness: Finding Worth in Your Everyday Work with Wilson Lau. Episode 07: Show Notes.  Wedding and engagement photographs often follow a formulaic series of poses that can make them feel forced rather than capturing couples’ true happiness. Wilson Lau, a wedding photographer, looks to turn this convention on its head with his…

Best Lens for Headshots [Complete Guide for 2020]
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Best Lens for Headshots [Complete Guide for 2020]

Headshots are a staple of business owners, actors, actresses, models, and real estate agents.  If you’ve been asked to take headshots for a client but have never had a headshot session, you may have questions about the equipment you’ll need.  We’ve got some pointers on choosing a lens for headshots.   What is the best lens…

Find Your Focus Podcast: Episode 6

Find Your Focus Podcast: Episode 6

The Secrets of Branding and Website Design to Attract High Paying Clients with Amanda Shuman. Episode 06: Show Notes. With the crowded photography landscape, it can be difficult to stand out. But there are some tried and tested branding techniques and strategies you can use to ensure that you get noticed. Our guest today, Amanda…

Find Your Focus Podcast: Episode 5

Find Your Focus Podcast: Episode 5

Business Owner at 17: Pushing Past Judgements and Forging Your Own Path to Success, with Hope Taylor. CLICK HERE TO LISTEN Episode 05: Show Notes. Sometimes, we need to learn how to push past the judgments of other people, live the life that we want to live, and forge our own path to success. In…

Find Your Focus Podcast: Episode 4

Find Your Focus Podcast: Episode 4

Fear of Running a Photography Business: Getting Past Insecurities and Embracing Your Uniqueness. CLICK HERE TO LISTEN Episode 04: Show Notes. Today’s topic is a tough one because it touches all of us in some way—fear. While both new and seasoned photographers sometimes battle with fears and insecurities, it is mostly the upcoming ones who…

Find Your Focus Podcast: Episode 3

Find Your Focus Podcast: Episode 3

Instagram Connections: How to Up Your Game and Stand Out with Bobbi Peterson. CLICK HERE TO LISTEN Episode 03: Show Notes. In this episode of Find Your Focus, Logan chats to Bobbi Peterson, a member of the well-known Twig & Olive trio, about using social media for marketing purposes. Tuning in to the show, listeners…

Find Your Focus Podcast: Episode 2

Find Your Focus Podcast: Episode 2

Pinterest for Photographers — Using Pinterest to Attract More Dream Clients on Google with Anna Bennett. CLICK HERE TO LISTEN Episode 02: Show Notes. Did you know that using Pinterest can help your business rank on the first page of a Google search? Pinterest is a powerful, unique, and often overlooked tool for digital marketing,…

Find Your Focus Podcast: Episode 1

Find Your Focus Podcast: Episode 1

Homeless to Happy – One Photographer’s Journey to Optimism and Success with Christopher Hall. CLICK HERE TO LISTEN Episode 01: Show Notes. Welcome to the first episode of the Find Your Focus podcast with Cole’s Classroom, where you’ll hear inspirational stories and pro tips from our guests to help you on your journey with photography!…

What Equipment Do I Need to Take Headshots? Understanding the Basics!
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What Equipment Do I Need to Take Headshots? Understanding the Basics!

Offering headshot photography sessions can be a great way to diversify to your photography business.  It’s a service needed year-round and in every community.  But before you begin offering headshots sessions, or even practicing them, you’ll need to make sure you have the right equipment.  Fortunately, headshots require very little in terms of photography gear….

Why a Headshot Background is Really Important!
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Why a Headshot Background is Really Important!

Many headshot backgrounds are either black or white, but there is a range of textures, natural elements, and other features that you can use to make a professional headshot stand out. Our tips for choosing the right background for your headshot will help you select a better setting, and impress your clients with a headshot…

How to Price Headshots: A Beginner’s Guide
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How to Price Headshots: A Beginner’s Guide

Learn how to price headshot sessions with confidence One of the most frequently asked questions in the Cole’s Classroom Facebook group is about how to price headshots. Pricing headshots feels more difficult than other sessions. But it doesn’t have to be. We have a few tips on how to price headshot sessions and set yourself…

5 Tips for Flying with your Camera and other gear
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5 Tips for Flying with your Camera and other gear

Are you leaving on a jet plane soon? Flying with your camera can seem intimidating. But it’s really not. Be prepared with these five simple tips. I don’t do much air travel anymore. And until recently, I’d never traveled with my “big camera.” But I was flying from Denver to Indianapolis for a seminar on…

Gifts for Photographers in 2019
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Gifts for Photographers in 2019

What are the best and hottest gifts for photographers this year?  We’ve got a list! Do you have a photographer in your life?  Do you know what’s on her holiday wish list?  You better believe she has one!  If you need ideas, we have you covered! From stocking stuffers to new gear, we have a…

Buying used photography equipment: Save money without getting scammed
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Buying used photography equipment: Save money without getting scammed

We give you the lowdown on buying used photography equipment! Just about every photographer I know has a wish list that’s at least a dozen items deep.  But let’s face it…lenses, camera bodies and other camera accessories are expensive.  To save money and expand their kit more quickly, some photographers turn to buying used photography…