Learn how to price headshot sessions with confidence One of the most frequently asked questions in the Cole’s Classroom Facebook group is about how to price headshots. Pricing headshots feels more difficult than other sessions. But it doesn’t have to be. We have a few tips on how to price headshot sessions and set yourself…
Let’s talk IPS photography vs. digital sales …advantages, disadvantages and which makes the most sense for YOUR business! IPS photography vs. digital sales is one of those subjects that really shouldn’t be controversial. Let each business owner figure out what’s best for him or her and move on, right? Except it IS controversial. Each side…
Don’t freak out over the photography slow season. We have some ideas! The photography slow season is upon us. After a fast and furious fall season, it can feel good to slow down and enjoy a few weeks off. You can work on your website, get caught up on blogging, or clean your office! But…
Are you leaving on a jet plane soon? Flying with your camera can seem intimidating. But it’s really not. Be prepared with these five simple tips. I don’t do much air travel anymore. And until recently, I’d never traveled with my “big camera.” But I was flying from Denver to Indianapolis for a seminar on…
What are the best and hottest gifts for photographers this year? We’ve got a list! Do you have a photographer in your life? Do you know what’s on her holiday wish list? You better believe she has one! If you need ideas, we have you covered! From stocking stuffers to new gear, we have a…
We give you the lowdown on buying used photography equipment! Just about every photographer I know has a wish list that’s at least a dozen items deep. But let’s face it…lenses, camera bodies and other camera accessories are expensive. To save money and expand their kit more quickly, some photographers turn to buying used photography…
Battery grips. Filters. Memory cards. Sort out what’s necessary and what’s nice to have when it comes to camera accessories To be a professional photographer, you only really need a camera, lens and a memory card or some film. That’s it. The rest of the equipment out there simply makes life easier, enhances your images…
We have the inspiration you need to increase your photography bookings You’ve launched your business and want to take on clients. But instead of hearing the phone ringing off the hook, you hear…crickets. Or you were swamped earlier and now the calendar is woefully empty. You’re frustrated, confused and maybe a little scared. Why aren’t…
What photography equipment does it take to become an amateur or professional photographer? We’ll help you learn! Maybe you’ve been taking pictures for a few years and are thinking of turning professional. Or maybe you’ve never held a camera but want to become a professional photographer and own your own business. Your first questions are…
Amazon photography should be a thing right? After all, they sell just about anything else you could think of. You’ve taken so many gorgeous photos and now you want to try to make some money from them. So how do you go about selling your photos on Amazon? The short of it is Amazon is…
If you have been thinking about selling your photography work online, then opening an Etsy photography shop may be the right choice for you. Etsy shops are easy to set up and a great way for photographers to sell their prints and gain valuable exposure. If you are ready to start selling your photography prints on…
Thinking of ways to add value to your client experience? Here are 7 ways to really pique interest and get people talking about your photography business. Since everyone and their dog wants to be a photographer these days, it’s really important that you add value to your client experience. Word of mouth advertising is your…
Have you considered switching from offering digitals, to in-person sales? Here is our list of what you’ll need to consider! In-person sales (also known as IPS) is the act of meeting with your photography clients in person, to preview and sell your photographs. This varies greatly from providing your clients copies of high-resolution digital files…
Headshot Photography: Our 17 Top Tips for Nailing a Great Headshot Headshot photography seems simple! It’s one person, sitting or standing still, and all you need is one or two good photographs. That all may be true, but for many, it can be a stressful session because you want to make sure your client is…
What’s the key to getting photography clients? Read on for our comprehensive guide! So you look on Facebook and Instagram and see all of these fantastic photographs that just seem…annoyingly PERFECT. The moms have the dreamy flowy dress and coordinating jewelry and magazine hair, the dads are impeccably dressed, and the kids just walked off…
What is the best way to save money on new photography gear? Let’s face it: as photographers, all of us love some new gear don’t we? It comes with the territory, I think. We are always interested in what kind of gear others are using, and it’s fun to see what using new gear is…