The million dollar question! Do I need a full frame camera? Whether you are a beginner getting ready to purchase your first DSLR, or a advanced photographer considering if you need to upgrade your camera, at some point you may find yourself scratching your head and wondering: crop vs full frame, which camera do I…
Captivating Your Clients – Tips for Knocking Their Socks Off. Episode 08: Show Notes. There are as many photographers as there are coffee shops. But what makes one better than the next? Why do we prefer going back to the same ones over and over again? It’s all about creating an experience that your clients…
The Formula to Happiness: Finding Worth in Your Everyday Work with Wilson Lau. Episode 07: Show Notes. Wedding and engagement photographs often follow a formulaic series of poses that can make them feel forced rather than capturing couples’ true happiness. Wilson Lau, a wedding photographer, looks to turn this convention on its head with his…
The Secrets of Branding and Website Design to Attract High Paying Clients with Amanda Shuman. Episode 06: Show Notes. With the crowded photography landscape, it can be difficult to stand out. But there are some tried and tested branding techniques and strategies you can use to ensure that you get noticed. Our guest today, Amanda…
Business Owner at 17: Pushing Past Judgements and Forging Your Own Path to Success, with Hope Taylor. CLICK HERE TO LISTEN Episode 05: Show Notes. Sometimes, we need to learn how to push past the judgments of other people, live the life that we want to live, and forge our own path to success. In…
Fear of Running a Photography Business: Getting Past Insecurities and Embracing Your Uniqueness. CLICK HERE TO LISTEN Episode 04: Show Notes. Today’s topic is a tough one because it touches all of us in some way—fear. While both new and seasoned photographers sometimes battle with fears and insecurities, it is mostly the upcoming ones who…
Instagram Connections: How to Up Your Game and Stand Out with Bobbi Peterson. CLICK HERE TO LISTEN Episode 03: Show Notes. In this episode of Find Your Focus, Logan chats to Bobbi Peterson, a member of the well-known Twig & Olive trio, about using social media for marketing purposes. Tuning in to the show, listeners…
Pinterest for Photographers — Using Pinterest to Attract More Dream Clients on Google with Anna Bennett. CLICK HERE TO LISTEN Episode 02: Show Notes. Did you know that using Pinterest can help your business rank on the first page of a Google search? Pinterest is a powerful, unique, and often overlooked tool for digital marketing,…
Homeless to Happy – One Photographer’s Journey to Optimism and Success with Christopher Hall. CLICK HERE TO LISTEN Episode 01: Show Notes. Welcome to the first episode of the Find Your Focus podcast with Cole’s Classroom, where you’ll hear inspirational stories and pro tips from our guests to help you on your journey with photography!…
All manner of debris can make its way onto your camera lens, from finger smudges to dust and oil. Regular camera lens cleaning helps you get a more precise, sharper shot with crisper details. But too much cleaning may lead to scratches on your lens. Keep reading for simple tips that will show you how…
What lens should you buy next? It all depends on your needs, budget, and style! Read any photography forum and you’ll find the same questions get brought up over and over again. One of those is “what lens should you buy next?” Lenses are expensive. No one wants to make a bad investment into a…
Check out our Lens Calibration 101 guide on why and how to adjust your lenses! There are a lot of different reasons your images might not be as sharp as you want. Dirty equipment, the wrong camera settings or even your shooting stance can affect the sharpness of your images. But if you find that…
Get to know your camera’s BFF from inside to out with our guide to lens basics! If you’re new to photography or just have a new lens, you might not know what all the bits and pieces of your lens are there for. We’ll help you identify what this switch does, decode those lens numbers…
Photographers everywhere rave about their Sigma Art lenses. But is the Sigma 35mm f/1.4 Art lens worth the hype? When I needed a fast 35mm lens for my kit, I settled on the Sigma 35mm f/1.4 Art lens. It wasn’t without reservations. I’d read reviews but my experience with Sigma lenses was less than satisfactory. After…
Are you leaving on a jet plane soon? Flying with your camera can seem intimidating. But it’s really not. Be prepared with these five simple tips. I don’t do much air travel anymore. And until recently, I’d never traveled with my “big camera.” But I was flying from Denver to Indianapolis for a seminar on…
What are the best and hottest gifts for photographers this year? We’ve got a list! Do you have a photographer in your life? Do you know what’s on her holiday wish list? You better believe she has one! If you need ideas, we have you covered! From stocking stuffers to new gear, we have a…