Introducing Adobe Lightroom: Everything To Know Adobe Lightroom is more than just a photo editor. It’s a family of tools designed to use across a variety of platforms — Windows, iOS, macOS, among others — to save, organize, share, and manipulate your entire photo collection. It blends the basics of a image editor with a…
Business Owner at 17: Pushing Past Judgements and Forging Your Own Path to Success, with Hope Taylor. CLICK HERE TO LISTEN Episode 05: Show Notes. Sometimes, we need to learn how to push past the judgments of other people, live the life that we want to live, and forge our own path to success. In…
Fear of Running a Photography Business: Getting Past Insecurities and Embracing Your Uniqueness. CLICK HERE TO LISTEN Episode 04: Show Notes. Today’s topic is a tough one because it touches all of us in some way—fear. While both new and seasoned photographers sometimes battle with fears and insecurities, it is mostly the upcoming ones who…
Instagram Connections: How to Up Your Game and Stand Out with Bobbi Peterson. CLICK HERE TO LISTEN Episode 03: Show Notes. In this episode of Find Your Focus, Logan chats to Bobbi Peterson, a member of the well-known Twig & Olive trio, about using social media for marketing purposes. Tuning in to the show, listeners…
Pinterest for Photographers — Using Pinterest to Attract More Dream Clients on Google with Anna Bennett. CLICK HERE TO LISTEN Episode 02: Show Notes. Did you know that using Pinterest can help your business rank on the first page of a Google search? Pinterest is a powerful, unique, and often overlooked tool for digital marketing,…
Homeless to Happy – One Photographer’s Journey to Optimism and Success with Christopher Hall. CLICK HERE TO LISTEN Episode 01: Show Notes. Welcome to the first episode of the Find Your Focus podcast with Cole’s Classroom, where you’ll hear inspirational stories and pro tips from our guests to help you on your journey with photography!…
Offering headshot photography sessions can be a great way to diversify to your photography business. It’s a service needed year-round and in every community. But before you begin offering headshots sessions, or even practicing them, you’ll need to make sure you have the right equipment. Fortunately, headshots require very little in terms of photography gear….
Join 159,316 others & grab my FREE Lightroom Presets, to give your photos a variety of rad new looks, let you edit photos (waaaaay) faster and more efficiently, and turn clients into raving fans! “I recently spent a ridiculous amount of money on “decent,” presets. I absolutely love yours and they were free. Thank you so much!” -Dana H….
Adobe Lightroom and Capture One are two popular software options for professional photographers. These editing programs are must-have tools to create quality photographs, and investing in one of these software solutions will help you take your photography to the next level. You might be wondering whether you should invest in Capture One or Lightroom. We…
Many headshot backgrounds are either black or white, but there is a range of textures, natural elements, and other features that you can use to make a professional headshot stand out. Our tips for choosing the right background for your headshot will help you select a better setting, and impress your clients with a headshot…
Learn how to price headshot sessions with confidence One of the most frequently asked questions in the Cole’s Classroom Facebook group is about how to price headshots. Pricing headshots feels more difficult than other sessions. But it doesn’t have to be. We have a few tips on how to price headshot sessions and set yourself…
Learn how to run a photography model call to grow your business When you learn how to run a photography model call, you create an opportunity for growth in your business. Use a photography model call to build your portfolio, practice new skills, create social media buzz or even grow your clientele. In this tutorial,…
If you are serious about digital photography, at some point you will find yourself needing to edit your images. There are many photo editing software out on the market, but the two most popular are Photoshop and Lightroom. They’re both made by Adobe and have a lot of similarities, so you may find yourself wondering…
Use an email list to add value, gain clients and expand your reach Do you have an email list for your photography business? Why not? Is it because you think email is outdated? Or are you like me and felt intimidated by the idea of starting one? Or maybe you just don’t want to add…
Do you need photography insurance? Short answer…yes. Are you prepared for the worse case business scenario? I’m not talking some blurry shots or forgetting your ideas for posing. I’m talking ruin your business and your personal finances kind of stuff. That’s what photography insurance is all about – protecting you against business and personal financial…
Get ready for the coming decade with these ideas on planners for photographers! I scheduled two clients for the same mini-session spot. They both showed up, families in tow, ready to go. But I’d messed up big time. That mortifying moment (and a few near misses) is why I’m such a nerd when it comes…