Pinterest for Photographers — Using Pinterest to Attract More Dream Clients on Google with Anna Bennett. CLICK HERE TO LISTEN Episode 02: Show Notes. Did you know that using Pinterest can help your business rank on the first page of a Google search? Pinterest is a powerful, unique, and often overlooked tool for digital marketing,…
Homeless to Happy – One Photographer’s Journey to Optimism and Success with Christopher Hall. CLICK HERE TO LISTEN Episode 01: Show Notes. Welcome to the first episode of the Find Your Focus podcast with Cole’s Classroom, where you’ll hear inspirational stories and pro tips from our guests to help you on your journey with photography!…
Offering headshot photography sessions can be a great way to diversify to your photography business. It’s a service needed year-round and in every community. But before you begin offering headshots sessions, or even practicing them, you’ll need to make sure you have the right equipment. Fortunately, headshots require very little in terms of photography gear….
Many headshot backgrounds are either black or white, but there is a range of textures, natural elements, and other features that you can use to make a professional headshot stand out. Our tips for choosing the right background for your headshot will help you select a better setting, and impress your clients with a headshot…
Learn how to price headshot sessions with confidence One of the most frequently asked questions in the Cole’s Classroom Facebook group is about how to price headshots. Pricing headshots feels more difficult than other sessions. But it doesn’t have to be. We have a few tips on how to price headshot sessions and set yourself…
Learn how to run a photography model call to grow your business When you learn how to run a photography model call, you create an opportunity for growth in your business. Use a photography model call to build your portfolio, practice new skills, create social media buzz or even grow your clientele. In this tutorial,…
Let’s talk IPS photography vs. digital sales …advantages, disadvantages and which makes the most sense for YOUR business! IPS photography vs. digital sales is one of those subjects that really shouldn’t be controversial. Let each business owner figure out what’s best for him or her and move on, right? Except it IS controversial. Each side…
Don’t freak out over the photography slow season. We have some ideas! The photography slow season is upon us. After a fast and furious fall season, it can feel good to slow down and enjoy a few weeks off. You can work on your website, get caught up on blogging, or clean your office! But…
Use an email list to add value, gain clients and expand your reach Do you have an email list for your photography business? Why not? Is it because you think email is outdated? Or are you like me and felt intimidated by the idea of starting one? Or maybe you just don’t want to add…
Do you need photography insurance? Short answer…yes. Are you prepared for the worse case business scenario? I’m not talking some blurry shots or forgetting your ideas for posing. I’m talking ruin your business and your personal finances kind of stuff. That’s what photography insurance is all about – protecting you against business and personal financial…
Get ready for the coming decade with these ideas on planners for photographers! I scheduled two clients for the same mini-session spot. They both showed up, families in tow, ready to go. But I’d messed up big time. That mortifying moment (and a few near misses) is why I’m such a nerd when it comes…
Use these lists for photographers to keep track of tasks and implement new ideas!! Are you a list person? I most definitely am. I use lists to keep track of small tasks, big goals, places to check out and blogs to write. As I get older, I find that lists help me stay on top…
How to Care for your Camera and show some love to your other photography gear Fall is an absolute madhouse for our family. I’m usually running around the county taking pictures. My daughter is busy with school and soccer, and my husband is smack in the middle of his busy season, too. By the end…
Explore new partnerships and expand your client base when you collaborate with vendors Photography can be a lonely business if you let it. Or, you can step out of your comfort zone and seek out other business owners or creative types and work together for the benefit of all. There are hundreds of entrepreneurs and…
10 ways to keep your sanity this fall and survive the photography busy season Fall. It means beautiful leaves, long-sleeve shirts, football, maybe a pot of chili simmering on the stove. Unless you’re a photographer. Then it means chaos. Lots of sessions. Lots of editing. Little sleep. Coffee. More editing. Even more coffee. The photography…
Stop being a slave to your inbox! 7 Photographer E-mail Templates You Need in Your Workflow! We’ve all heard the expression work smarter, not harder. But how can you, as a photographer, do that, exactly? One practice to start implementing as soon as you hang your shingle as a professional photographer is using photographer e-mail…