Stay Calm. Be Confident. And Learn How to Deal with Difficult Guests as a Photographer If you photograph weddings or even private portrait sessions, you’ll eventually wind up encountering one…a client or guest who wants to be the official photographer, boss you around or tell you how to do your job. It’s frustrating. It’s maddening….
Learn how to price headshot sessions with confidence One of the most frequently asked questions in the Cole’s Classroom Facebook group is about how to price headshots. Pricing headshots feels more difficult than other sessions. But it doesn’t have to be. We have a few tips on how to price headshot sessions and set yourself…
Let’s talk IPS photography vs. digital sales …advantages, disadvantages and which makes the most sense for YOUR business! IPS photography vs. digital sales is one of those subjects that really shouldn’t be controversial. Let each business owner figure out what’s best for him or her and move on, right? Except it IS controversial. Each side…
Don’t freak out over the photography slow season. We have some ideas! The photography slow season is upon us. After a fast and furious fall season, it can feel good to slow down and enjoy a few weeks off. You can work on your website, get caught up on blogging, or clean your office! But…
From blankets and buckets to ribbons and bows…here are some items to stash on your list of best newborn photography props! Having a gorgeous newborn in your studio is a treat. Their sleepy smiles and tiny little noses are pure perfection in and of themselves. But experienced newborn photographers know that having some additional props…
Crawl before you walk! We’re starting at the beginning of baby photography to start your growth spurt in this industry off right! Baby photography is not for the faint of heart. It requires patience, stamina, a gentle touch and a strong stomach. But if snuggling, shushing and swaddling make your heart clench in absolute joy,…
Family photography might just be the most universal type of photography out there, the type of photography most widely appreciated across the world. So how do you master this photography genre? By most widely appreciated, we don’t mean everyone everywhere is going to care all of your family photography. In fact, each family photo session…
We’ll help you build a smart product photography pricing strategy that works for YOUR business! On any given day in the Cole’s Classroom Facebook group, we see a request for help on product photography pricing. The post usually goes something like this… “A store has contacted me to take pictures of their new product line. …
Need answers to the BIG questions when it comes to organizing mini-sessions? Start here! Mini-sessions can be a great addition to just about any portrait photography business. “Minis” can add an income stream, bring in new clients and provide a place for some serious creativity. But organizing mini-sessions requires planning and forethought. Not sure where…
We have the inspiration you need to increase your photography bookings You’ve launched your business and want to take on clients. But instead of hearing the phone ringing off the hook, you hear…crickets. Or you were swamped earlier and now the calendar is woefully empty. You’re frustrated, confused and maybe a little scared. Why aren’t…
Go to the head of the class with school photography jobs School photography isn’t for the faint of heart. It’s chaotic and hectic and requires a great deal of planning and organization. But if you enjoy working with kids and have the organizational skills, it can be a fun and lucrative part of your photography…
What parent can resist the stunning beauty of the images created during a newborn posing photo session? Learn the basics of newborn photography here, because we all know end result is worth the work! Those chubby cheeks, and the pure serenity of a sleeping baby is irresistible. Parents go through this tricky process days after…
Make money for your clients and yourself with high-quality commercial photography. What do you think of when you hear the term commercial photography? Do you picture a commercial photographer with clients like Nike, Disney or Armani? What about H&R Real Estate, Carson’s Discount Tire or Olson Orthodontics? Just about every business, from national brands to…
Recent studies show that almost 80 percent of American consumers do at least some online shopping, while 88 percent of customers research products online before purchasing through a brick-and-mortar store. Part of their online shopping and research experience is photos. And it’s not just online merchants. All kinds of businesses, including restaurants, clothing retailers and…
Do you have wedding bells in your future? No, not for yourself but for your very first wedding photography client? Before saying “I do…agree to be your wedding photographer”, send your clients your wedding photography contracts! First off, congratulations!! Taking on a wedding is no small feat! We don’t say this to scare you off…
So you’ve heard about Cole and Cole’s Classroom, and you want to make sure it’s legit. We understand you work hard for your money! So let’s get down to the details. You’ll also hear from real customers and see recent Cole’s Classroom reviews! We get it. You want to find a resource to help forward…