The Secrets of Branding and Website Design to Attract High Paying Clients with Amanda Shuman. Episode 06: Show Notes. With the crowded photography landscape, it can be difficult to stand out. But there are some tried and tested branding techniques and strategies you can use to ensure that you get noticed. Our guest today, Amanda…
Business Owner at 17: Pushing Past Judgements and Forging Your Own Path to Success, with Hope Taylor. CLICK HERE TO LISTEN Episode 05: Show Notes. Sometimes, we need to learn how to push past the judgments of other people, live the life that we want to live, and forge our own path to success. In…
Fear of Running a Photography Business: Getting Past Insecurities and Embracing Your Uniqueness. CLICK HERE TO LISTEN Episode 04: Show Notes. Today’s topic is a tough one because it touches all of us in some way—fear. While both new and seasoned photographers sometimes battle with fears and insecurities, it is mostly the upcoming ones who…
Instagram Connections: How to Up Your Game and Stand Out with Bobbi Peterson. CLICK HERE TO LISTEN Episode 03: Show Notes. In this episode of Find Your Focus, Logan chats to Bobbi Peterson, a member of the well-known Twig & Olive trio, about using social media for marketing purposes. Tuning in to the show, listeners…
Pinterest for Photographers — Using Pinterest to Attract More Dream Clients on Google with Anna Bennett. CLICK HERE TO LISTEN Episode 02: Show Notes. Did you know that using Pinterest can help your business rank on the first page of a Google search? Pinterest is a powerful, unique, and often overlooked tool for digital marketing,…
Homeless to Happy – One Photographer’s Journey to Optimism and Success with Christopher Hall. CLICK HERE TO LISTEN Episode 01: Show Notes. Welcome to the first episode of the Find Your Focus podcast with Cole’s Classroom, where you’ll hear inspirational stories and pro tips from our guests to help you on your journey with photography!…
Offering headshot photography sessions can be a great way to diversify to your photography business. It’s a service needed year-round and in every community. But before you begin offering headshots sessions, or even practicing them, you’ll need to make sure you have the right equipment. Fortunately, headshots require very little in terms of photography gear….
Many headshot backgrounds are either black or white, but there is a range of textures, natural elements, and other features that you can use to make a professional headshot stand out. Our tips for choosing the right background for your headshot will help you select a better setting, and impress your clients with a headshot…
Learn how to price headshot sessions with confidence One of the most frequently asked questions in the Cole’s Classroom Facebook group is about how to price headshots. Pricing headshots feels more difficult than other sessions. But it doesn’t have to be. We have a few tips on how to price headshot sessions and set yourself…
To list or not list your prices on your website…that is the question. Any photographer with a website has probably faced the pricing dilemma. No, not how to price your images. That’s a WHOLE other can of worms. The one about posting prices. Should you list your prices on your website? It’s one of those…
Need answers to the BIG questions when it comes to organizing mini-sessions? Start here! Mini-sessions can be a great addition to just about any portrait photography business. “Minis” can add an income stream, bring in new clients and provide a place for some serious creativity. But organizing mini-sessions requires planning and forethought. Not sure where…
So you’ve heard about Cole and Cole’s Classroom, and you want to make sure it’s legit. We understand you work hard for your money! So let’s get down to the details. You’ll also hear from real customers and see recent Cole’s Classroom reviews! We get it. You want to find a resource to help forward…
Have you ever discounted your photography work for someone, only to kick yourself later? You’re not alone! Read on for tips about regaining your confidence to charge. Oh yes, friends, I’m going to talk about MONEY. I honestly don’t get why it’s such a taboo subject. In fact, I think we should ALL be talking…
Not Sure How to set freelance photography rates? Start with knowing your costs and profit goals! You’ve taken the leap and hung out your shingle as a freelance photographer. You are your own boss, set your own hours and name your own prices. But the problem is, you have no idea what to charge for…
Unsure you’re at the point of charging for your photography? Here are our tips and tricks for knowing when you’re ready to take the leap! Let me just get this out of the way. This is going to be different for everyone. There is no one rule for when you can start charging for your…
Headshot Photography: Our 17 Top Tips for Nailing a Great Headshot Headshot photography seems simple! It’s one person, sitting or standing still, and all you need is one or two good photographs. That all may be true, but for many, it can be a stressful session because you want to make sure your client is…