Captivating Your Clients – Tips for Knocking Their Socks Off. Episode 08: Show Notes. There are as many photographers as there are coffee shops. But what makes one better than the next? Why do we prefer going back to the same ones over and over again? It’s all about creating an experience that your clients…
The Formula to Happiness: Finding Worth in Your Everyday Work with Wilson Lau. Episode 07: Show Notes. Wedding and engagement photographs often follow a formulaic series of poses that can make them feel forced rather than capturing couples’ true happiness. Wilson Lau, a wedding photographer, looks to turn this convention on its head with his…
The Secrets of Branding and Website Design to Attract High Paying Clients with Amanda Shuman. Episode 06: Show Notes. With the crowded photography landscape, it can be difficult to stand out. But there are some tried and tested branding techniques and strategies you can use to ensure that you get noticed. Our guest today, Amanda…
Introducing Adobe Lightroom: Everything To Know Adobe Lightroom is more than just a photo editor. It’s a family of tools designed to use across a variety of platforms — Windows, iOS, macOS, among others — to save, organize, share, and manipulate your entire photo collection. It blends the basics of a image editor with a…
Business Owner at 17: Pushing Past Judgements and Forging Your Own Path to Success, with Hope Taylor. CLICK HERE TO LISTEN Episode 05: Show Notes. Sometimes, we need to learn how to push past the judgments of other people, live the life that we want to live, and forge our own path to success. In…
Fear of Running a Photography Business: Getting Past Insecurities and Embracing Your Uniqueness. CLICK HERE TO LISTEN Episode 04: Show Notes. Today’s topic is a tough one because it touches all of us in some way—fear. While both new and seasoned photographers sometimes battle with fears and insecurities, it is mostly the upcoming ones who…
Instagram Connections: How to Up Your Game and Stand Out with Bobbi Peterson. CLICK HERE TO LISTEN Episode 03: Show Notes. In this episode of Find Your Focus, Logan chats to Bobbi Peterson, a member of the well-known Twig & Olive trio, about using social media for marketing purposes. Tuning in to the show, listeners…
Pinterest for Photographers — Using Pinterest to Attract More Dream Clients on Google with Anna Bennett. CLICK HERE TO LISTEN Episode 02: Show Notes. Did you know that using Pinterest can help your business rank on the first page of a Google search? Pinterest is a powerful, unique, and often overlooked tool for digital marketing,…
Homeless to Happy – One Photographer’s Journey to Optimism and Success with Christopher Hall. CLICK HERE TO LISTEN Episode 01: Show Notes. Welcome to the first episode of the Find Your Focus podcast with Cole’s Classroom, where you’ll hear inspirational stories and pro tips from our guests to help you on your journey with photography!…
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Want to be sure you can capture the best wedding photo on that special wedding day? This wedding photography checklist will help you through getting ready and ensure each photo shot is as good as the bride and groom want. Photos to Take Before the Big Day Getting ready before the wedding is the most…
Adobe Lightroom and Capture One are two popular software options for professional photographers. These editing programs are must-have tools to create quality photographs, and investing in one of these software solutions will help you take your photography to the next level. You might be wondering whether you should invest in Capture One or Lightroom. We…
Stay Calm. Be Confident. And Learn How to Deal with Difficult Guests as a Photographer If you photograph weddings or even private portrait sessions, you’ll eventually wind up encountering one…a client or guest who wants to be the official photographer, boss you around or tell you how to do your job. It’s frustrating. It’s maddening….
Let’s talk IPS photography vs. digital sales …advantages, disadvantages and which makes the most sense for YOUR business! IPS photography vs. digital sales is one of those subjects that really shouldn’t be controversial. Let each business owner figure out what’s best for him or her and move on, right? Except it IS controversial. Each side…
If you are serious about digital photography, at some point you will find yourself needing to edit your images. There are many photo editing software out on the market, but the two most popular are Photoshop and Lightroom. They’re both made by Adobe and have a lot of similarities, so you may find yourself wondering…
Don’t freak out over the photography slow season. We have some ideas! The photography slow season is upon us. After a fast and furious fall season, it can feel good to slow down and enjoy a few weeks off. You can work on your website, get caught up on blogging, or clean your office! But…