The Secrets of Branding and Website Design to Attract High Paying Clients with Amanda Shuman. Episode 06: Show Notes. With the crowded photography landscape, it can be difficult to stand out. But there are some tried and tested branding techniques and strategies you can use to ensure that you get noticed. Our guest today, Amanda…
Business Owner at 17: Pushing Past Judgements and Forging Your Own Path to Success, with Hope Taylor. CLICK HERE TO LISTEN Episode 05: Show Notes. Sometimes, we need to learn how to push past the judgments of other people, live the life that we want to live, and forge our own path to success. In…
Fear of Running a Photography Business: Getting Past Insecurities and Embracing Your Uniqueness. CLICK HERE TO LISTEN Episode 04: Show Notes. Today’s topic is a tough one because it touches all of us in some way—fear. While both new and seasoned photographers sometimes battle with fears and insecurities, it is mostly the upcoming ones who…
Instagram Connections: How to Up Your Game and Stand Out with Bobbi Peterson. CLICK HERE TO LISTEN Episode 03: Show Notes. In this episode of Find Your Focus, Logan chats to Bobbi Peterson, a member of the well-known Twig & Olive trio, about using social media for marketing purposes. Tuning in to the show, listeners…
Pinterest for Photographers — Using Pinterest to Attract More Dream Clients on Google with Anna Bennett. CLICK HERE TO LISTEN Episode 02: Show Notes. Did you know that using Pinterest can help your business rank on the first page of a Google search? Pinterest is a powerful, unique, and often overlooked tool for digital marketing,…
Homeless to Happy – One Photographer’s Journey to Optimism and Success with Christopher Hall. CLICK HERE TO LISTEN Episode 01: Show Notes. Welcome to the first episode of the Find Your Focus podcast with Cole’s Classroom, where you’ll hear inspirational stories and pro tips from our guests to help you on your journey with photography!…
Let’s talk IPS photography vs. digital sales …advantages, disadvantages and which makes the most sense for YOUR business! IPS photography vs. digital sales is one of those subjects that really shouldn’t be controversial. Let each business owner figure out what’s best for him or her and move on, right? Except it IS controversial. Each side…
Don’t freak out over the photography slow season. We have some ideas! The photography slow season is upon us. After a fast and furious fall season, it can feel good to slow down and enjoy a few weeks off. You can work on your website, get caught up on blogging, or clean your office! But…
To list or not list your prices on your website…that is the question. Any photographer with a website has probably faced the pricing dilemma. No, not how to price your images. That’s a WHOLE other can of worms. The one about posting prices. Should you list your prices on your website? It’s one of those…
We have the inspiration you need to increase your photography bookings You’ve launched your business and want to take on clients. But instead of hearing the phone ringing off the hook, you hear…crickets. Or you were swamped earlier and now the calendar is woefully empty. You’re frustrated, confused and maybe a little scared. Why aren’t…
So you’ve heard about Cole and Cole’s Classroom, and you want to make sure it’s legit. We understand you work hard for your money! So let’s get down to the details. You’ll also hear from real customers and see recent Cole’s Classroom reviews! We get it. You want to find a resource to help forward…
Get your act together to organize pictures now using one of these four methods and save time and frustration down the road. A local business calls and asks if you have some images they could use in an advertisement. They’ve seen your work and are interested in a beautiful sunset shot on the river from…
Have you ever discounted your photography work for someone, only to kick yourself later? You’re not alone! Read on for tips about regaining your confidence to charge. Oh yes, friends, I’m going to talk about MONEY. I honestly don’t get why it’s such a taboo subject. In fact, I think we should ALL be talking…
How do professional photographers keep everything organized? Between the appointments, advertising, social media sharing, and accounting there is so much to keep track of. Luckily we’ve compiled a list of the best photography apps out there to keep you organized AND provide you with helpful information when planning your shoots. What apps do professional photographers…
Do you have some free time away from home and wish you could edit some photos on your computer? We’ve got great news! There are a plethora of mobile apps available to edit on the go. We’ve compiled a list of the best photo apps available to photographers on Android and iPhone. No computers needed….
Not Sure How to set freelance photography rates? Start with knowing your costs and profit goals! You’ve taken the leap and hung out your shingle as a freelance photographer. You are your own boss, set your own hours and name your own prices. But the problem is, you have no idea what to charge for…