Ever get confused when it comes to the many types of lenses? Let’s make it simple! Even if you’ve been in the photography world for years, you may not be experienced with many types of camera lenses. The truth is, many lenses are expensive, so we often choose a type of photography and then pick…
Taking the Full-Time Leap: Becoming Your Own Boss and Calling the Shots in Your Life with Kate Guertin. Episode 10: Show Notes. Today, I’m going to be talking to Kate Guertin, a mentor at Cole’s Classroom and the owner of Sweetest Things Photography. She decided to quit her corporate job and jump full-time into professional…
Earn More and Increase Your Value Though In-person Selling with Jenni Maroney. Episode 09: Show Notes. Most of us get into photography for the love of the art and not for the love of selling. Many photographers feel uncomfortable when it comes to selling their services. In this episode, we talk with Jenni Maroney, a…
Captivating Your Clients – Tips for Knocking Their Socks Off. Episode 08: Show Notes. There are as many photographers as there are coffee shops. But what makes one better than the next? Why do we prefer going back to the same ones over and over again? It’s all about creating an experience that your clients…
The Formula to Happiness: Finding Worth in Your Everyday Work with Wilson Lau. Episode 07: Show Notes. Wedding and engagement photographs often follow a formulaic series of poses that can make them feel forced rather than capturing couples’ true happiness. Wilson Lau, a wedding photographer, looks to turn this convention on its head with his…
The Secrets of Branding and Website Design to Attract High Paying Clients with Amanda Shuman. Episode 06: Show Notes. With the crowded photography landscape, it can be difficult to stand out. But there are some tried and tested branding techniques and strategies you can use to ensure that you get noticed. Our guest today, Amanda…
Business Owner at 17: Pushing Past Judgements and Forging Your Own Path to Success, with Hope Taylor. CLICK HERE TO LISTEN Episode 05: Show Notes. Sometimes, we need to learn how to push past the judgments of other people, live the life that we want to live, and forge our own path to success. In…
Fear of Running a Photography Business: Getting Past Insecurities and Embracing Your Uniqueness. CLICK HERE TO LISTEN Episode 04: Show Notes. Today’s topic is a tough one because it touches all of us in some way—fear. While both new and seasoned photographers sometimes battle with fears and insecurities, it is mostly the upcoming ones who…
Instagram Connections: How to Up Your Game and Stand Out with Bobbi Peterson. CLICK HERE TO LISTEN Episode 03: Show Notes. In this episode of Find Your Focus, Logan chats to Bobbi Peterson, a member of the well-known Twig & Olive trio, about using social media for marketing purposes. Tuning in to the show, listeners…
Pinterest for Photographers — Using Pinterest to Attract More Dream Clients on Google with Anna Bennett. CLICK HERE TO LISTEN Episode 02: Show Notes. Did you know that using Pinterest can help your business rank on the first page of a Google search? Pinterest is a powerful, unique, and often overlooked tool for digital marketing,…
Homeless to Happy – One Photographer’s Journey to Optimism and Success with Christopher Hall. CLICK HERE TO LISTEN Episode 01: Show Notes. Welcome to the first episode of the Find Your Focus podcast with Cole’s Classroom, where you’ll hear inspirational stories and pro tips from our guests to help you on your journey with photography!…
So you’ve heard about Cole and Cole’s Classroom, and you want to make sure it’s legit. We understand you work hard for your money! So let’s get down to the details. You’ll also hear from real customers and see recent Cole’s Classroom reviews! We get it. You want to find a resource to help forward…
Wanting to break into wedding photography? Here is our guide to preparing and impressing during the wedding season! Wedding photography is an exciting niche that can catapult your photography career! You’ve searched every site and training on weddings and studied posing until your fingers are ready to fall off. We wanted to give you a…
Looking for a cheap Canon lens? Let’s examine your options! If you’re a new or seasoned photographer, you probably have figured out that it’s NOT cheap to build your lens arsenal. In fact, it’s really easy to find yourself overwhelmed with all of the choices you have and what is absolutely necessary. Do you need…
Confused about your next portrait lens? Let us give you the breakdown! Choosing the best portrait lens can be confusing, as they all have some admirable qualities. As a new (or seasoned) portrait photographer, portrait lens choices can really get confusing! We often hear about one great lens, only to read about ANOTHER great lens!…
Want to know WHY you NEED an 85mm Lens?! It’s no big secret that many photographers initially reach for their 85mm lens! I know adding 85mm lenses to my arsenal was a BIG deal! I researched my different options for months and came to love the idea of what the 85mm lens could do for…