Business Owner at 17: Pushing Past Judgements and Forging Your Own Path to Success, with Hope Taylor. CLICK HERE TO LISTEN Episode 05: Show Notes. Sometimes, we need to learn how to push past the judgments of other people, live the life that we want to live, and forge our own path to success. In…
Fear of Running a Photography Business: Getting Past Insecurities and Embracing Your Uniqueness. CLICK HERE TO LISTEN Episode 04: Show Notes. Today’s topic is a tough one because it touches all of us in some way—fear. While both new and seasoned photographers sometimes battle with fears and insecurities, it is mostly the upcoming ones who…
Instagram Connections: How to Up Your Game and Stand Out with Bobbi Peterson. CLICK HERE TO LISTEN Episode 03: Show Notes. In this episode of Find Your Focus, Logan chats to Bobbi Peterson, a member of the well-known Twig & Olive trio, about using social media for marketing purposes. Tuning in to the show, listeners…
Pinterest for Photographers — Using Pinterest to Attract More Dream Clients on Google with Anna Bennett. CLICK HERE TO LISTEN Episode 02: Show Notes. Did you know that using Pinterest can help your business rank on the first page of a Google search? Pinterest is a powerful, unique, and often overlooked tool for digital marketing,…
Homeless to Happy – One Photographer’s Journey to Optimism and Success with Christopher Hall. CLICK HERE TO LISTEN Episode 01: Show Notes. Welcome to the first episode of the Find Your Focus podcast with Cole’s Classroom, where you’ll hear inspirational stories and pro tips from our guests to help you on your journey with photography!…
There aren’t many reliable card manufacturers that make cards and other storage for high-end digital cameras. Of this small field, Lexar and Sandisk are near the top in terms of overall card performance and reliability. Here’s what you should know about the Lexar vs. Sandisk card debate before you go shopping for a new data…
Your profile pictures are one of the first things users will notice when they visit one of your profiles. If they don’t know you in real life, your profile pictures will shape the image they have of you. If you visit social networks to connect with people you know in real life, your cool profile…
Do feel like advertising your business online is a good idea but don’t’ know where to start? We’ve got Google Ads for Photographers Explained! I’m a photographer. I also have degrees and experience in public relations and economics, specifically in the natural resources industry. So I know a lot of stuff about some really weird…
You may be wondering if you need a monopod or a tripod for your photography gear, as using a slower shutter speed works best when the camera is supported and fixed in place. We’ll discuss the monopod vs tripod distinction, provide a few tips, and suggest what works best for situations like hunting and landscape…
Circular polarizing filters are popular among landscape photographers. These glass filters reduce glare and reflection and help you capture deep colors, stunning skies, and transparent bodies of water. Here is what you need to know about how a circular polarizer filter works and how to get the best results when working with light polarization. What…
Learn how to run a photography model call to grow your business When you learn how to run a photography model call, you create an opportunity for growth in your business. Use a photography model call to build your portfolio, practice new skills, create social media buzz or even grow your clientele. In this tutorial,…
Are Facebook Ads and Twice Daily IG Captions Really Necessary to Grow Your Photography Business? We’re Going Old School With These Ways to Promote Your Photography Business Without Social Media! It feels like everybody and every business is on social networks these days. And I mean everyone. Even my 79-year-old mom is on them and…
Let’s talk IPS photography vs. digital sales …advantages, disadvantages and which makes the most sense for YOUR business! IPS photography vs. digital sales is one of those subjects that really shouldn’t be controversial. Let each business owner figure out what’s best for him or her and move on, right? Except it IS controversial. Each side…
Don’t freak out over the photography slow season. We have some ideas! The photography slow season is upon us. After a fast and furious fall season, it can feel good to slow down and enjoy a few weeks off. You can work on your website, get caught up on blogging, or clean your office! But…
Use an email list to add value, gain clients and expand your reach Do you have an email list for your photography business? Why not? Is it because you think email is outdated? Or are you like me and felt intimidated by the idea of starting one? Or maybe you just don’t want to add…
To list or not list your prices on your website…that is the question. Any photographer with a website has probably faced the pricing dilemma. No, not how to price your images. That’s a WHOLE other can of worms. The one about posting prices. Should you list your prices on your website? It’s one of those…