Pinterest for Photographers — Using Pinterest to Attract More Dream Clients on Google with Anna Bennett. CLICK HERE TO LISTEN Episode 02: Show Notes. Did you know that using Pinterest can help your business rank on the first page of a Google search? Pinterest is a powerful, unique, and often overlooked tool for digital marketing,…
Homeless to Happy – One Photographer’s Journey to Optimism and Success with Christopher Hall. CLICK HERE TO LISTEN Episode 01: Show Notes. Welcome to the first episode of the Find Your Focus podcast with Cole’s Classroom, where you’ll hear inspirational stories and pro tips from our guests to help you on your journey with photography!…
There aren’t many reliable card manufacturers that make cards and other storage for high-end digital cameras. Of this small field, Lexar and Sandisk are near the top in terms of overall card performance and reliability. Here’s what you should know about the Lexar vs. Sandisk card debate before you go shopping for a new data…
You may be wondering if you need a monopod or a tripod for your photography gear, as using a slower shutter speed works best when the camera is supported and fixed in place. We’ll discuss the monopod vs tripod distinction, provide a few tips, and suggest what works best for situations like hunting and landscape…
Circular polarizing filters are popular among landscape photographers. These glass filters reduce glare and reflection and help you capture deep colors, stunning skies, and transparent bodies of water. Here is what you need to know about how a circular polarizer filter works and how to get the best results when working with light polarization. What…
Nail exposure and white balance with the inexpensive, practically primitive, gray card Do you struggle setting white balance during sessions? How about nailing exposure with or without a flash? If I told you that I could solve both your problems for less than $25, would you believe me? It’s true. With the help of the…
Hand strap, cross-body strap or harness? Here’s what you need to know before choosing a camera strap! I never really gave much thought to my camera strap. I left the default yellow and black strap on my Nikon for years. But after really getting bit by the photography bug, I decided a padded strap was…
We’ll help you build a smart product photography pricing strategy that works for YOUR business! On any given day in the Cole’s Classroom Facebook group, we see a request for help on product photography pricing. The post usually goes something like this… “A store has contacted me to take pictures of their new product line. …
Create a photo storage plan and eliminate your worst nightmare of lost images! Losing an image is hard. Disappointing clients is worse. But telling a client you’ve lost ALL their images is a freaking nightmare. It’s a worst-case scenario that scares photographers to death and keeps us up nights. Would your business survive a photo…
Use monitor calibration for better client images and prints This is how my first journey down the rabbit hole of monitor calibration began. “Were you going for a really warm portrait stylistically? Because your images lately have been really yellow.” This was a Facebook message I got from a pro photographer friend about six years…
Make money for your clients and yourself with high-quality commercial photography. What do you think of when you hear the term commercial photography? Do you picture a commercial photographer with clients like Nike, Disney or Armani? What about H&R Real Estate, Carson’s Discount Tire or Olson Orthodontics? Just about every business, from national brands to…
Recent studies show that almost 80 percent of American consumers do at least some online shopping, while 88 percent of customers research products online before purchasing through a brick-and-mortar store. Part of their online shopping and research experience is photos. And it’s not just online merchants. All kinds of businesses, including restaurants, clothing retailers and…
So you’ve heard about Cole and Cole’s Classroom, and you want to make sure it’s legit. We understand you work hard for your money! So let’s get down to the details. You’ll also hear from real customers and see recent Cole’s Classroom reviews! We get it. You want to find a resource to help forward…
Get your act together to organize pictures now using one of these four methods and save time and frustration down the road. A local business calls and asks if you have some images they could use in an advertisement. They’ve seen your work and are interested in a beautiful sunset shot on the river from…
How do professional photographers keep everything organized? Between the appointments, advertising, social media sharing, and accounting there is so much to keep track of. Luckily we’ve compiled a list of the best photography apps out there to keep you organized AND provide you with helpful information when planning your shoots. What apps do professional photographers…
Do you have some free time away from home and wish you could edit some photos on your computer? We’ve got great news! There are a plethora of mobile apps available to edit on the go. We’ve compiled a list of the best photo apps available to photographers on Android and iPhone. No computers needed….