Fear of Running a Photography Business: Getting Past Insecurities and Embracing Your Uniqueness. CLICK HERE TO LISTEN Episode 04: Show Notes. Today’s topic is a tough one because it touches all of us in some way—fear. While both new and seasoned photographers sometimes battle with fears and insecurities, it is mostly the upcoming ones who…
Instagram Connections: How to Up Your Game and Stand Out with Bobbi Peterson. CLICK HERE TO LISTEN Episode 03: Show Notes. In this episode of Find Your Focus, Logan chats to Bobbi Peterson, a member of the well-known Twig & Olive trio, about using social media for marketing purposes. Tuning in to the show, listeners…
Pinterest for Photographers — Using Pinterest to Attract More Dream Clients on Google with Anna Bennett. CLICK HERE TO LISTEN Episode 02: Show Notes. Did you know that using Pinterest can help your business rank on the first page of a Google search? Pinterest is a powerful, unique, and often overlooked tool for digital marketing,…
Homeless to Happy – One Photographer’s Journey to Optimism and Success with Christopher Hall. CLICK HERE TO LISTEN Episode 01: Show Notes. Welcome to the first episode of the Find Your Focus podcast with Cole’s Classroom, where you’ll hear inspirational stories and pro tips from our guests to help you on your journey with photography!…
There aren’t many reliable card manufacturers that make cards and other storage for high-end digital cameras. Of this small field, Lexar and Sandisk are near the top in terms of overall card performance and reliability. Here’s what you should know about the Lexar vs. Sandisk card debate before you go shopping for a new data…
You may be wondering if you need a monopod or a tripod for your photography gear, as using a slower shutter speed works best when the camera is supported and fixed in place. We’ll discuss the monopod vs tripod distinction, provide a few tips, and suggest what works best for situations like hunting and landscape…
Circular polarizing filters are popular among landscape photographers. These glass filters reduce glare and reflection and help you capture deep colors, stunning skies, and transparent bodies of water. Here is what you need to know about how a circular polarizer filter works and how to get the best results when working with light polarization. What…
Let’s talk IPS photography vs. digital sales …advantages, disadvantages and which makes the most sense for YOUR business! IPS photography vs. digital sales is one of those subjects that really shouldn’t be controversial. Let each business owner figure out what’s best for him or her and move on, right? Except it IS controversial. Each side…
Don’t freak out over the photography slow season. We have some ideas! The photography slow season is upon us. After a fast and furious fall season, it can feel good to slow down and enjoy a few weeks off. You can work on your website, get caught up on blogging, or clean your office! But…
To list or not list your prices on your website…that is the question. Any photographer with a website has probably faced the pricing dilemma. No, not how to price your images. That’s a WHOLE other can of worms. The one about posting prices. Should you list your prices on your website? It’s one of those…
Nail exposure and white balance with the inexpensive, practically primitive, gray card Do you struggle setting white balance during sessions? How about nailing exposure with or without a flash? If I told you that I could solve both your problems for less than $25, would you believe me? It’s true. With the help of the…
Hand strap, cross-body strap or harness? Here’s what you need to know before choosing a camera strap! I never really gave much thought to my camera strap. I left the default yellow and black strap on my Nikon for years. But after really getting bit by the photography bug, I decided a padded strap was…
We have the inspiration you need to increase your photography bookings You’ve launched your business and want to take on clients. But instead of hearing the phone ringing off the hook, you hear…crickets. Or you were swamped earlier and now the calendar is woefully empty. You’re frustrated, confused and maybe a little scared. Why aren’t…
Create a photo storage plan and eliminate your worst nightmare of lost images! Losing an image is hard. Disappointing clients is worse. But telling a client you’ve lost ALL their images is a freaking nightmare. It’s a worst-case scenario that scares photographers to death and keeps us up nights. Would your business survive a photo…
Use monitor calibration for better client images and prints This is how my first journey down the rabbit hole of monitor calibration began. “Were you going for a really warm portrait stylistically? Because your images lately have been really yellow.” This was a Facebook message I got from a pro photographer friend about six years…
So you’ve heard about Cole and Cole’s Classroom, and you want to make sure it’s legit. We understand you work hard for your money! So let’s get down to the details. You’ll also hear from real customers and see recent Cole’s Classroom reviews! We get it. You want to find a resource to help forward…