Your Photography Website Tips Checklist: 6 Must-Haves!
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Your Photography Website Tips Checklist: 6 Must-Haves!

Ever wonder what essential pieces of information you need on your website? Here’s a checklist of our six must-haves! There are some key pieces of information that you should have on your professional portfolio. Sometimes when we are first starting to put everything together, we forget to include some really necessary elements.  Here’s our checklist…

Find Your Focus Podcast: Episode 31
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Find Your Focus Podcast: Episode 31

Design the Easy Way: Canva for Photographers with LaShonda Brown Episode 31: Show Notes. Today’s guest is LaShonda Brown, an award-winning corporate film producer and Squarespace expert based in Virginia. LaShonda is also an expert on Canva, a graphic design platform used to create social media graphics, presentations, posters, documents, and other visual content. In…

How to See Before and After in Lightroom
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How to See Before and After in Lightroom

Lightroom is an excellent application for editing your photos. But like many editing apps, there’s a bit of a learning curve. We’ve come across in the community how to see before and after in Lightroom shortcuts. There are multiple ways you can view the before and after of your photos, which is extremely helpful during…

How To Edit Using the Tone Curve Tool in Lightroom
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How To Edit Using the Tone Curve Tool in Lightroom

If you’re not already familiar with using Tone Curve in Lightroom, you probably feel pretty comfortable using the sliders for highlights, shadows, blacks, and whites in the Basics panel. While it’s easy to assume these two tools do the same thing to your images, the tone curve tool can take your photo editing to the…

Medium Format vs Full Frame Cameras: What are the Differences?
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Medium Format vs Full Frame Cameras: What are the Differences?

  If you’re not very familiar with photography terms and concepts, the question of what’s better in medium format vs full frame might sound utterly foreign for you. Fortunately, with a bit of background information, it’s easy to compare the two structures. In this article, we’ll walk you through the similarities and differences between medium…

Help!  Where are Lightroom Presets Stored?
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Help! Where are Lightroom Presets Stored?

If you use Adobe Lightroom to edit or organize your photos, you’ll eventually want to harness the power of presets.  And part of employing the life changing magic of presets involves knowing where those presets are housed on your machine.  You might want to add new presets to your toolbox or locate presets to create…

Find Your Focus Podcast: Episode 29
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Find Your Focus Podcast: Episode 29

Cracking the Copywriting Code: How to Connect with Clients on Your Website with Rachel Greiman Episode 29: Show Notes. Grabbing website copy builds trust, proves your value, and can help fill your calendar with bookings. Today, we speak with photographer and copywriter, Rachel Greiman, about how you can write copy that hooks clients. We open…

Find Your Focus Podcast: Episode 28
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Find Your Focus Podcast: Episode 28

Make More, Shoot Less: Successfully Switching to In-Person Sales with Chris Scott [fusebox_full_player style=”dark” social_twitter=”true” social_facebook=”true” social_linkedin=”true” social_pinterest=”true” social_email=”true” ] Episode 28: Show Notes. Today we are talking to Chris Scott from Swift Galleries and The Print Maker System, both of which help photographers run a successful IPS or in-person sales business. Chris started out…

Find Your Focus Podcast: Episode 27
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Find Your Focus Podcast: Episode 27

Being Authentically YOU: 6 Steps for Establishing Your Brand Identity with Abby Grace Episode 27: Show Notes. In order to market anything – your product, your company, or your ideas – you first need to define your unique brand. Your brand is not just the visuals, like your logo and your website, it also encompasses…

Find Your Focus Podcast: Episode 26

Find Your Focus Podcast: Episode 26

Setting Goals During a Pandemic: The Fool-Proof Way to Keep Your Business on Track with Erin Youngren Episode 26: Show Notes. It’s important to continue to set business goals and push forward, even during times of crisis. Today’s guest is Erin Youngren, who is an educator and photographer. In this episode, Erin talks about setting goals for 2021, and you might be…

Find Your Focus Podcast: Episode 24
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Find Your Focus Podcast: Episode 24

Getting Your Life Back – Simple Systems to Save You Time in Your Business with Dahlia Orth, System Strategy Academy. Episode 24: Show Notes. Stress is one of those things that can take the joy out of your photography career, but implementing good systems can help reduce it. Nobody understands systems as well as Dahlia…

What Software Should You Edit With? RawTherapee vs Lightroom
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What Software Should You Edit With? RawTherapee vs Lightroom

If you process photos, you will need to know the differences between the two popular processing software apps. RawTherapee and Adobe Lightroom have useful features for photo processors, but they have subtle differences worth comparing. After you see RawTherapee vs Lightroom, you will be able to decide which is the best choice for your photo…

How Do I Find the Shutter Count On My Canon Camera?
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How Do I Find the Shutter Count On My Canon Camera?

What is a shutter count, and why is it important?  The shutter count is the number of photos you have taken. While most parts of your device probably won’t damage, the shutter undergoes frequent deterioration throughout its lifetime. Whatever your Canon model, a DSLR can withstand approximately 30,000 to 300,000 shutter actuations before needing a…

Find Your Focus Podcast: Episode 23
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Find Your Focus Podcast: Episode 23

Hacking The Algorithm with Facebook Groups. Episode 23: Show Notes. One of the things our guest today learned very early on was the power of social media and how it’s not just about uploading nice content and hoping people see it and engage with it. In fact, there is an actual strategy and specific steps…

Luminar vs Lightroom: Which One Is Best for Photo Editing?
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Luminar vs Lightroom: Which One Is Best for Photo Editing?

Creating a beautiful picture requires more than framing the perfect shot. Photo editing allows you to take your craft to the next level, turning out flawless photos that genuinely captivate audiences. If you’re new to the game, you’re probably wondering, “Which photo editor is right for me?” There is no one right answer. The right…