We’ve all heard it: When it comes to business, blogging for photographers is gold. Not only is it great for SEO (search engine optimization), but your blog is a great way for your clients to share your work and your website with ALL of their friends and family. Talk about increasing your reach! I always…
I will never forget the first time I had to fire a client. It was SO uncomfortable. There were warning signs from the very beginning, but being overly-optimistic and being a people-pleaser, I ignored them. I learned a hard lesson that day: If you know a client will not be a good fit for you,…
A client questionnaire is a valuable tool to not only establish a good client relationship, but lead a great photography session. It reminds people you are not just a person with a camera, you are a business, have goals, and care about their needs/wants. Using a client questionnaire has helped me to get to know…
It seems like everyone has a camera these days. And with such a wealth of information on the internet, learning how to use it has never been easier! It’s a double-edged sword, because while we have droves of information and know-how at our very fingertips, this also means that an industry that used to require…
It’s that time of year, photographers: Busy season is upon us. At one time, this season filled me with equal parts excitement and dread. Could I manage it all? What if I dropped the ball? How would I keep everything straight? I have a lot on my plate besides running my photography business. Sound familiar?…
At some point or another, if you own a nice camera and have at least minimal skill using it, the time will come (and probably more than once): Someone will ask you to work for free. Or maybe no one will ask you, but you’ll find yourself slow on work, worried about growing your business,…
For the majority of photographers, having a website will be a crucial element to having a successful business. Having a place where you can visually display your work is key to your photography business. There are a few reasons why having a website is critical to the success of your photography business, and in today’s…
In today’s highly competitive market for photography, it is not an easy task to build your brand and have people notice you. Now days, you need to stand out from the rest of the crowd and bring people in. If you’ve wondered how to market your photography, look no further. In this article, I am…
So…let’s be honest…what are the odds that your client is a former model? Probably slim ;). Back when I was shooting countless weddings, engagements and portraits, a big part of my job was not to simply just capture, but to also make every day people feel comfortable enough in front of the lens so I…
One of the things that gets under my skin more than anything is stumbling upon articles insinuating that a new photographer must spend top dollar and go into inordinate amounts of debt in able to be considered a “real” photographer. As if the amount of money invested is what buys you a place at the…
Are you ready to take your photography business to the next level? Are you excited to show potential clients what you can do and grab their attention? Here are some simple, yet very important steps toward achieving your goals of becoming a professional photographer. How to Make a Photography Portfolio – 10 Simple Tips for…
Note from Cole – the tutorial & photographs are written / provided from Twyla Dawn Photography. I am sure by now lots of you have seen and heard the term IPS thrown around quite a bit in groups and discussions. IPS is In Person Sales which is referred to as a customer service based business…
We live in a society of constant communication. We’re plugged in to everyone from our loved ones to celebrities broadcasting their day to day happenings in an unending stream of hashtags and filtered photographs. Now that Instagram has joined society and decided to “screw the square,” let’s discuss the liberated rectangular elephant in the room:…
Connection is everything! Without connection it’s extremely difficult to capture true personality and raw emotions. Your subjects cannot relax, and be themselves. Connection takes away the awkward silences. It allows you to focus more on the moment, and less on the pose. So how do you create connection with your clients? What if they’re awkward,…
Getting More Business Through Networking It’s the million dollar question…how do you get more photo gigs? Do you already have a solid network? If not, you are likely leaving lots of opportunities behind you. Let’s fix that.
The days of sending over a box of film negatives or proofs to your clients are long gone. After a job well done, it’s now time to actually deliver your finished images to your clients. The question though becomes, what options do you have and which should solution should you utilize. At a top level…