It can be frustrating to take a great photo, get your subject and composition just right, only to discover issues with the exposure. However, just because you have exposure issues doesn’t mean that all is lost. A simple technique known as dodge and burn can help you fix exposure issues, both over- and underexposure, and…
Ever wonder what essential pieces of information you need on your website? Here’s a checklist of our six must-haves! There are some key pieces of information that you should have on your professional portfolio. Sometimes when we are first starting to put everything together, we forget to include some really necessary elements. Here’s our checklist…
Design the Easy Way: Canva for Photographers with LaShonda Brown Episode 31: Show Notes. Today’s guest is LaShonda Brown, an award-winning corporate film producer and Squarespace expert based in Virginia. LaShonda is also an expert on Canva, a graphic design platform used to create social media graphics, presentations, posters, documents, and other visual content. In…
Cracking the Copywriting Code: How to Connect with Clients on Your Website with Rachel Greiman Episode 29: Show Notes. Grabbing website copy builds trust, proves your value, and can help fill your calendar with bookings. Today, we speak with photographer and copywriter, Rachel Greiman, about how you can write copy that hooks clients. We open…
Make More, Shoot Less: Successfully Switching to In-Person Sales with Chris Scott [fusebox_full_player style=”dark” social_twitter=”true” social_facebook=”true” social_linkedin=”true” social_pinterest=”true” social_email=”true” ] Episode 28: Show Notes. Today we are talking to Chris Scott from Swift Galleries and The Print Maker System, both of which help photographers run a successful IPS or in-person sales business. Chris started out…
Being Authentically YOU: 6 Steps for Establishing Your Brand Identity with Abby Grace Episode 27: Show Notes. In order to market anything – your product, your company, or your ideas – you first need to define your unique brand. Your brand is not just the visuals, like your logo and your website, it also encompasses…
Setting Goals During a Pandemic: The Fool-Proof Way to Keep Your Business on Track with Erin Youngren Episode 26: Show Notes. It’s important to continue to set business goals and push forward, even during times of crisis. Today’s guest is Erin Youngren, who is an educator and photographer. In this episode, Erin talks about setting goals for 2021, and you might be…
Getting Your Life Back – Simple Systems to Save You Time in Your Business with Dahlia Orth, System Strategy Academy. Episode 24: Show Notes. Stress is one of those things that can take the joy out of your photography career, but implementing good systems can help reduce it. Nobody understands systems as well as Dahlia…
Hacking The Algorithm with Facebook Groups. Episode 23: Show Notes. One of the things our guest today learned very early on was the power of social media and how it’s not just about uploading nice content and hoping people see it and engage with it. In fact, there is an actual strategy and specific steps…
As a professional photographer, you aren’t just an artist. You’re also a business person. Sure, you want to create beautiful images, but you also want to get paid. Commercial photography is one of the more lucrative fields. In particular, brand photography is in high demand and can form a lucrative cornerstone for your photography business….
Marketing That Works – Using Facebook Ads for Profit with Chip Dizárd. Episode 21: Show Notes. Figuring out Facebook ads can be overwhelming, but joining us to shed some light on the topic is photographer, videographer, and Facebook ads guru Chip Dizárd. Chip has a longstanding career in photography and first decided to fine-tune his…
September and October are the family photographer’s bread and butter. It seems everybody wants family photos with fall leaves. But fall family pictures are just one option of dozens for wowing clients with fun sessions and beautiful images. We have the mega list of family portrait ideas! The Classic Portrait Even if your family picture…
How the HECK do you write a photography blog when you’re not a writer?! We’re here to help! Skillful blogging is not as cringeworthy as you think! Why Is Blogging Important? Photography is a highly personal service. Your clients are inviting you to capture important moments and milestones in their lives, so you need to…
You picked up a camera and within a few clicks, you fell in love. People, flowers, wildlife, weddings… no matter the genre, you are LOVING photographing it. But now you wonder…Can photography make me money? The answer is yes, you can make money from photography. The question then is how can you make money? In…
Have you snapped an image that ends up being unclear or blurry? The process of sharpening edges in Photoshop will significantly improve the quality of your image. Many photographers make the mistake of sharpening the entire image and applying the sharpen picture everywhere. There are many instances where you need to be more selective in…
With Photoshop’s help, you can create breathtaking landscapes and epic shots with the software’s reflection capabilities. It is a photographer’s motivation to capture the perfect reflection. Not only does a reflection improve the subject, but it also adds another element of “wow” to the photo. Preparing this reflection in Photoshop is not the most straightforward…