We’ve all done it. Sat down to blog a client session and stared at that blinking cursor with equal parts panic and frustration. What in the world should I say? What if they hate it? Do I really NEED to blog? Can’t I simply connect with customers through my photos? Writing is hard, y’all. For…
A few weeks ago, a fellow photographer posed the question “What do you wish you’d done differently when you started your business?” My answer? Use a photography CRM sooner to start my client relationships out on the best foot possible and keep track of all my business things! What is a photography CRM and how…
Ever wonder what essential pieces of information you need on your website? Here’s a checklist of our six must-haves! There are some key pieces of information that you should have on your professional portfolio. Sometimes when we are first starting to put everything together, we forget to include some really necessary elements. Here’s our checklist…
Design the Easy Way: Canva for Photographers with LaShonda Brown Episode 31: Show Notes. Today’s guest is LaShonda Brown, an award-winning corporate film producer and Squarespace expert based in Virginia. LaShonda is also an expert on Canva, a graphic design platform used to create social media graphics, presentations, posters, documents, and other visual content. In…
As a professional photographer, you aren’t just an artist. You’re also a business person. Sure, you want to create beautiful images, but you also want to get paid. Commercial photography is one of the more lucrative fields. In particular, brand photography is in high demand and can form a lucrative cornerstone for your photography business….
How the HECK do you write a photography blog when you’re not a writer?! We’re here to help! Skillful blogging is not as cringeworthy as you think! Why Is Blogging Important? Photography is a highly personal service. Your clients are inviting you to capture important moments and milestones in their lives, so you need to…
When you delve into the world of off-camera lighting, the choices for modifiers can seem overwhelming. Today, we will break down the battle of beauty dish or softbox. Learn how they’re different, how they are similar and when you might want to use them both! We’ll also discuss the beauty dish and softbox vs umbrella…
Adobe Portfolio is a site builder that comes with the CC bundle. Squarespace makes a similar promise, but this site-building platform includes additional features that make it worth considering. Here is what you need to know about Adobe Portfolio vs Squarespace. Which Platform is Easier to Use? Getting started is quick and easy with Adobe…
Do feel like advertising your business online is a good idea but don’t’ know where to start? We’ve got Google Ads for Photographers Explained! I’m a photographer. I also have degrees and experience in public relations and economics, specifically in the natural resources industry. So I know a lot of stuff about some really weird…
Are Facebook Ads and Twice Daily IG Captions Really Necessary to Grow Your Photography Business? We’re Going Old School With These Ways to Promote Your Photography Business Without Social Media! It feels like everybody and every business is on social networks these days. And I mean everyone. Even my 79-year-old mom is on them and…
Are you leaving on a jet plane soon? Flying with your camera can seem intimidating. But it’s really not. Be prepared with these five simple tips. I don’t do much air travel anymore. And until recently, I’d never traveled with my “big camera.” But I was flying from Denver to Indianapolis for a seminar on…
What are the best and hottest gifts for photographers this year? We’ve got a list! Do you have a photographer in your life? Do you know what’s on her holiday wish list? You better believe she has one! If you need ideas, we have you covered! From stocking stuffers to new gear, we have a…
We give you the lowdown on buying used photography equipment! Just about every photographer I know has a wish list that’s at least a dozen items deep. But let’s face it…lenses, camera bodies and other camera accessories are expensive. To save money and expand their kit more quickly, some photographers turn to buying used photography…
Online galleries, file-sharing sites or digital files via a device? We’ve some ideas on the best way to deliver digital images to your clients. Establishing a photography business requires about two-thousand decisions right off the bat. Nikon or Canon? Lifestyle or traditional? Wide-angle or telephoto? Digitals or prints? Even if you decide to deliver digital…
Battery grips. Filters. Memory cards. Sort out what’s necessary and what’s nice to have when it comes to camera accessories To be a professional photographer, you only really need a camera, lens and a memory card or some film. That’s it. The rest of the equipment out there simply makes life easier, enhances your images…
We have vision. But sometimes not the words. How to master the world of blogging for photographers. Does this sound like you? You pull up some images, open a text editor and wait for inspiration to strike. And wait. And wait. Argh!! It’s as if all your thoughts are wayward sheep and there’s no border…