How to Price Your Wedding Photography
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How to Price Your Wedding Photography

At any level of professional photography, it can be a struggle figuring out what to charge. For wedding photographers especially, you’re faced with an ultra-competitive market and widely varying rates. How exactly do creatives figure out their packages? We’re breaking down how to figure out your wedding photography pricing structure. So what’s the average price…

Determine Your Boudoir Photography Pricing Structure
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Determine Your Boudoir Photography Pricing Structure

If you’ve recently contemplated adding boudoir shoots to your services, you’ve most likely realized that boudoir photography pricing can be challenging. But don’t worry. Once you determine a few things, I promise you’ll figure out just what you need to price your boudoir sessions. So let’s start with the average cost of a boudoir photographer….

Volume Sports Photography: Solutions for Online Print Sales
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Volume Sports Photography: Solutions for Online Print Sales

For years, printed forms and checks were the standard for volume photography ordering.  And while those options are still relevant and useful in many situations, more photographers are taking their ordering online.  There are several different ways to facilitate online ordering, from the simple and free to the specialized and complex.  In this article, we’ll…

Create Your First Sports Photography Price List
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Create Your First Sports Photography Price List

You’ve lined up your first sports league to take photos of and you couldn’t be more excited.  You love sports.  You love photography.  Combining the two into a job that earns money seems like a dream come true, right?  The only problem is, you really don’t know how or where to start to create a…

Find Your Focus Podcast: Episode 28
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Find Your Focus Podcast: Episode 28

Make More, Shoot Less: Successfully Switching to In-Person Sales with Chris Scott [fusebox_full_player style=”dark” social_twitter=”true” social_facebook=”true” social_linkedin=”true” social_pinterest=”true” social_email=”true” ] Episode 28: Show Notes. Today we are talking to Chris Scott from Swift Galleries and The Print Maker System, both of which help photographers run a successful IPS or in-person sales business. Chris started out…

What Qualifies as a Headshot?
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What Qualifies as a Headshot?

A client calls saying she needs some new headshots.  You agree and book a session for her.  The only problem?  You’re not entirely sure what defines a headshot!  Is it just a head and shoulders shot?  Head with some torso?  Argh!   What Qualifies as a Headshot An image qualifies as a “headshot” if its primary…

Find Your Focus Podcast: Episode 10

Find Your Focus Podcast: Episode 10

Taking the Full-Time Leap: Becoming Your Own Boss and Calling the Shots in Your Life with Kate Guertin. Episode 10: Show Notes. Today, I’m going to be talking to Kate Guertin, a mentor at Cole’s Classroom and the owner of Sweetest Things Photography. She decided to quit her corporate job and jump full-time into professional…

What is the Difference Between a Portrait and a Headshot?
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What is the Difference Between a Portrait and a Headshot?

Are all headshots portraits?  Why are portraits not headshots?  It’s sort of like one of those high school English quizzes!  If you’re not sure what makes a headshot and what makes a portrait, you aren’t alone!  We break it down for you in this article. What is the Difference Between a Portrait and a Headshot?…

Find Your Focus Podcast: Episode 9

Find Your Focus Podcast: Episode 9

Earn More and Increase Your Value Though In-person Selling with Jenni Maroney. Episode 09: Show Notes. Most of us get into photography for the love of the art and not for the love of selling. Many photographers feel uncomfortable when it comes to selling their services. In this episode, we talk with Jenni Maroney, a…

Are Ring Lights Good for Headshots?
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Are Ring Lights Good for Headshots?

After posing, one of the most critical elements of a good headshot is the lighting.  But what kind of artificial lighting works well for headshots?  In this post, we’ll discuss using ring lights for headshots. Are Ring Lights Good for Headshots? Ring lights can be a great lighting source for headshots.  When used correctly, in…

Can Headshots Be Horizontal?
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Can Headshots Be Horizontal?

There are lots of considerations when it comes to taking headshots.  There’s posing, lighting, skin tones, etc. One of the things you shouldn’t stress is how to hold the camera! Can Headshots Be Horizontal? Headshots can be shot in a horizontal orientation!  Traditionally, headshots were shot vertically, also known as portrait orientation.  But now either…

How Much Should I Charge for a Headshot?
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How Much Should I Charge for a Headshot?

Pricing headshots feels tricky for new photographers.  Most clients claim they only need one image and may balk at a full session fee.  But your expenses and talent doesn’t change, even if they only need one image.  And it takes an investment of time to create one really great headshot.  So headshots can feel harder…

Find Your Focus Podcast: Episode 8

Find Your Focus Podcast: Episode 8

Captivating Your Clients – Tips for Knocking Their Socks Off. Episode 08: Show Notes. There are as many photographers as there are coffee shops. But what makes one better than the next? Why do we prefer going back to the same ones over and over again? It’s all about creating an experience that your clients…

Find Your Focus Podcast: Episode 7

Find Your Focus Podcast: Episode 7

The Formula to Happiness: Finding Worth in Your Everyday Work with Wilson Lau. Episode 07: Show Notes.  Wedding and engagement photographs often follow a formulaic series of poses that can make them feel forced rather than capturing couples’ true happiness. Wilson Lau, a wedding photographer, looks to turn this convention on its head with his…