Instagram Connections: How to Up Your Game and Stand Out with Bobbi Peterson. CLICK HERE TO LISTEN Episode 03: Show Notes. In this episode of Find Your Focus, Logan chats to Bobbi Peterson, a member of the well-known Twig & Olive trio, about using social media for marketing purposes. Tuning in to the show, listeners…
Pinterest for Photographers — Using Pinterest to Attract More Dream Clients on Google with Anna Bennett. CLICK HERE TO LISTEN Episode 02: Show Notes. Did you know that using Pinterest can help your business rank on the first page of a Google search? Pinterest is a powerful, unique, and often overlooked tool for digital marketing,…
Homeless to Happy – One Photographer’s Journey to Optimism and Success with Christopher Hall. CLICK HERE TO LISTEN Episode 01: Show Notes. Welcome to the first episode of the Find Your Focus podcast with Cole’s Classroom, where you’ll hear inspirational stories and pro tips from our guests to help you on your journey with photography!…
Offering headshot photography sessions can be a great way to diversify to your photography business. It’s a service needed year-round and in every community. But before you begin offering headshots sessions, or even practicing them, you’ll need to make sure you have the right equipment. Fortunately, headshots require very little in terms of photography gear….
Many headshot backgrounds are either black or white, but there is a range of textures, natural elements, and other features that you can use to make a professional headshot stand out. Our tips for choosing the right background for your headshot will help you select a better setting, and impress your clients with a headshot…
Learn how to price headshot sessions with confidence One of the most frequently asked questions in the Cole’s Classroom Facebook group is about how to price headshots. Pricing headshots feels more difficult than other sessions. But it doesn’t have to be. We have a few tips on how to price headshot sessions and set yourself…
Let’s talk IPS photography vs. digital sales …advantages, disadvantages and which makes the most sense for YOUR business! IPS photography vs. digital sales is one of those subjects that really shouldn’t be controversial. Let each business owner figure out what’s best for him or her and move on, right? Except it IS controversial. Each side…
Don’t freak out over the photography slow season. We have some ideas! The photography slow season is upon us. After a fast and furious fall season, it can feel good to slow down and enjoy a few weeks off. You can work on your website, get caught up on blogging, or clean your office! But…
We have the inspiration you need to increase your photography bookings You’ve launched your business and want to take on clients. But instead of hearing the phone ringing off the hook, you hear…crickets. Or you were swamped earlier and now the calendar is woefully empty. You’re frustrated, confused and maybe a little scared. Why aren’t…
So you’ve heard about Cole and Cole’s Classroom, and you want to make sure it’s legit. We understand you work hard for your money! So let’s get down to the details. You’ll also hear from real customers and see recent Cole’s Classroom reviews! We get it. You want to find a resource to help forward…
Amazon photography should be a thing right? After all, they sell just about anything else you could think of. You’ve taken so many gorgeous photos and now you want to try to make some money from them. So how do you go about selling your photos on Amazon? The short of it is Amazon is…
If you have been thinking about selling your photography work online, then opening an Etsy photography shop may be the right choice for you. Etsy shops are easy to set up and a great way for photographers to sell their prints and gain valuable exposure. If you are ready to start selling your photography prints on…
Thinking of ways to add value to your client experience? Here are 7 ways to really pique interest and get people talking about your photography business. Since everyone and their dog wants to be a photographer these days, it’s really important that you add value to your client experience. Word of mouth advertising is your…
Have you considered switching from offering digitals, to in-person sales? Here is our list of what you’ll need to consider! In-person sales (also known as IPS) is the act of meeting with your photography clients in person, to preview and sell your photographs. This varies greatly from providing your clients copies of high-resolution digital files…
Headshot Photography: Our 17 Top Tips for Nailing a Great Headshot Headshot photography seems simple! It’s one person, sitting or standing still, and all you need is one or two good photographs. That all may be true, but for many, it can be a stressful session because you want to make sure your client is…
What’s the key to getting photography clients? Read on for our comprehensive guide! So you look on Facebook and Instagram and see all of these fantastic photographs that just seem…annoyingly PERFECT. The moms have the dreamy flowy dress and coordinating jewelry and magazine hair, the dads are impeccably dressed, and the kids just walked off…