If I asked you if you enjoy selling photography prints, what would your answer be? I’m guessing you’d say things like ick, yuck, ugh, or even just a definitive NO! But if I asked you the following questions, would your answer change? Do you enjoy serving your clients? Are you willing to help clients solve…
For years, printed forms and checks were the standard for volume photography ordering. And while those options are still relevant and useful in many situations, more photographers are taking their ordering online. There are several different ways to facilitate online ordering, from the simple and free to the specialized and complex. In this article, we’ll…
Make More, Shoot Less: Successfully Switching to In-Person Sales with Chris Scott [fusebox_full_player style=”dark” social_twitter=”true” social_facebook=”true” social_linkedin=”true” social_pinterest=”true” social_email=”true” ] Episode 28: Show Notes. Today we are talking to Chris Scott from Swift Galleries and The Print Maker System, both of which help photographers run a successful IPS or in-person sales business. Chris started out…
Hacking The Algorithm with Facebook Groups. Episode 23: Show Notes. One of the things our guest today learned very early on was the power of social media and how it’s not just about uploading nice content and hoping people see it and engage with it. In fact, there is an actual strategy and specific steps…
Marketing That Works – Using Facebook Ads for Profit with Chip Dizárd. Episode 21: Show Notes. Figuring out Facebook ads can be overwhelming, but joining us to shed some light on the topic is photographer, videographer, and Facebook ads guru Chip Dizárd. Chip has a longstanding career in photography and first decided to fine-tune his…
A client calls saying she needs some new headshots. You agree and book a session for her. The only problem? You’re not entirely sure what defines a headshot! Is it just a head and shoulders shot? Head with some torso? Argh! What Qualifies as a Headshot An image qualifies as a “headshot” if its primary…
Are all headshots portraits? Why are portraits not headshots? It’s sort of like one of those high school English quizzes! If you’re not sure what makes a headshot and what makes a portrait, you aren’t alone! We break it down for you in this article. What is the Difference Between a Portrait and a Headshot?…
After posing, one of the most critical elements of a good headshot is the lighting. But what kind of artificial lighting works well for headshots? In this post, we’ll discuss using ring lights for headshots. Are Ring Lights Good for Headshots? Ring lights can be a great lighting source for headshots. When used correctly, in…
There are lots of considerations when it comes to taking headshots. There’s posing, lighting, skin tones, etc. One of the things you shouldn’t stress is how to hold the camera! Can Headshots Be Horizontal? Headshots can be shot in a horizontal orientation! Traditionally, headshots were shot vertically, also known as portrait orientation. But now either…
Pricing headshots feels tricky for new photographers. Most clients claim they only need one image and may balk at a full session fee. But your expenses and talent doesn’t change, even if they only need one image. And it takes an investment of time to create one really great headshot. So headshots can feel harder…
![Best Lens for Headshots [Complete Guide for 2020]](https://colesclassroom.com/wp-content/uploads/2020/06/female-4572747_1280-768x549.jpg)
Headshots are a staple of business owners, actors, actresses, models, and real estate agents. If you’ve been asked to take headshots for a client but have never had a headshot session, you may have questions about the equipment you’ll need. We’ve got some pointers on choosing a lens for headshots. What is the best lens…
Offering headshot photography sessions can be a great way to diversify to your photography business. It’s a service needed year-round and in every community. But before you begin offering headshots sessions, or even practicing them, you’ll need to make sure you have the right equipment. Fortunately, headshots require very little in terms of photography gear….
Your profile pictures are one of the first things users will notice when they visit one of your profiles. If they don’t know you in real life, your profile pictures will shape the image they have of you. If you visit social networks to connect with people you know in real life, your cool profile…
Many headshot backgrounds are either black or white, but there is a range of textures, natural elements, and other features that you can use to make a professional headshot stand out. Our tips for choosing the right background for your headshot will help you select a better setting, and impress your clients with a headshot…
Learn how to price headshot sessions with confidence One of the most frequently asked questions in the Cole’s Classroom Facebook group is about how to price headshots. Pricing headshots feels more difficult than other sessions. But it doesn’t have to be. We have a few tips on how to price headshot sessions and set yourself…
Let’s talk IPS photography vs. digital sales …advantages, disadvantages and which makes the most sense for YOUR business! IPS photography vs. digital sales is one of those subjects that really shouldn’t be controversial. Let each business owner figure out what’s best for him or her and move on, right? Except it IS controversial. Each side…