Note from Cole – the tutorial & photographs are written / provided from Twyla Dawn Photography. I am sure by now lots of you have seen and heard the term IPS thrown around quite a bit in groups and discussions. IPS is In Person Sales which is referred to as a customer service based business…

For most of us, when first starting our photography businesses, we aren’t too picky about exactly “who” our clients are.  Rightfully so, in the beginning, we are focused primarily on building our portfolio, gaining experience and making some money to help offset the costs of our new and often growing collection of equipment.  That’s totally…