Landscape vs. Portrait: Which Way is Up? Portrait vs Landscape can mean different things to different photographers. Know the difference! One of my six-year old’s favorite jokes is “When is a door not a door? When it’s a jar!” It’s easy to amuse a first-grader. But just like a door that’s a jar, landscape vs….
Cracking the Copywriting Code: How to Connect with Clients on Your Website with Rachel Greiman Episode 29: Show Notes. Grabbing website copy builds trust, proves your value, and can help fill your calendar with bookings. Today, we speak with photographer and copywriter, Rachel Greiman, about how you can write copy that hooks clients. We open…
Make More, Shoot Less: Successfully Switching to In-Person Sales with Chris Scott [fusebox_full_player style=”dark” social_twitter=”true” social_facebook=”true” social_linkedin=”true” social_pinterest=”true” social_email=”true” ] Episode 28: Show Notes. Today we are talking to Chris Scott from Swift Galleries and The Print Maker System, both of which help photographers run a successful IPS or in-person sales business. Chris started out…
Being Authentically YOU: 6 Steps for Establishing Your Brand Identity with Abby Grace Episode 27: Show Notes. In order to market anything – your product, your company, or your ideas – you first need to define your unique brand. Your brand is not just the visuals, like your logo and your website, it also encompasses…
Setting Goals During a Pandemic: The Fool-Proof Way to Keep Your Business on Track with Erin Youngren Episode 26: Show Notes. It’s important to continue to set business goals and push forward, even during times of crisis. Today’s guest is Erin Youngren, who is an educator and photographer. In this episode, Erin talks about setting goals for 2021, and you might be…
Getting Your Life Back – Simple Systems to Save You Time in Your Business with Dahlia Orth, System Strategy Academy. Episode 24: Show Notes. Stress is one of those things that can take the joy out of your photography career, but implementing good systems can help reduce it. Nobody understands systems as well as Dahlia…
Nothing makes a photo more mesmerizing than a colossal mountain towering over the landscape. While mountains can add a sense of wonder and depth to your photos, mountain photography is not as easy as it looks. In this post, we’ll cover a few tricks and tips professional photographers use to get those awe-inspiring mountain pictures…
Hacking The Algorithm with Facebook Groups. Episode 23: Show Notes. One of the things our guest today learned very early on was the power of social media and how it’s not just about uploading nice content and hoping people see it and engage with it. In fact, there is an actual strategy and specific steps…
Once the sun sets, many photographers pack up their gear and retire for the evening. However, for the sky photographer, their job has just become far more interesting. Our eyes see many beautiful features in the night sky. Between the majesty of the Milky Way and the lone stars twinkling brightly, the dark provides a…
As a professional photographer, you aren’t just an artist. You’re also a business person. Sure, you want to create beautiful images, but you also want to get paid. Commercial photography is one of the more lucrative fields. In particular, brand photography is in high demand and can form a lucrative cornerstone for your photography business….
For most people, going to the ocean without taking a picture is nearly impossible. You’ve got dramatic blue waves, dry and trodden sand, and the occasional sea bird. However, capturing mind-boggling ocean pictures is easier said than done. What makes the ocean an excellent subject for landscape photographers is its constant motion. This opens up…
In art, the term abstract is the representation of an idea rather than a replication. In abstract landscape photography, artists use natural elements to depict the concept of a landscape rather than shooting explicit images of a landscape. Unlike traditional landscape photography, which gives the viewer all of the information needed to tell them what…
Marketing That Works – Using Facebook Ads for Profit with Chip Dizárd. Episode 21: Show Notes. Figuring out Facebook ads can be overwhelming, but joining us to shed some light on the topic is photographer, videographer, and Facebook ads guru Chip Dizárd. Chip has a longstanding career in photography and first decided to fine-tune his…
Have you ever stood on a majestic spot and been overwhelmed by its beauty? You pull out your camera, frame your shot, and fire the trigger on this epic landscape. Except when you pull up the photo later on your computer, it’s utterly underwhelming. You wanted jaw-dropping photos, not disappointment and frustration. If your shots…
You might already be familiar with landscape photography, but black and white landscape photography is an entirely new genre unto itself. Working without color might be a little more difficult than you think, and it can take a lot of practice before your photos begin turning out the way you want them too. However, with…
How the HECK do you write a photography blog when you’re not a writer?! We’re here to help! Skillful blogging is not as cringeworthy as you think! Why Is Blogging Important? Photography is a highly personal service. Your clients are inviting you to capture important moments and milestones in their lives, so you need to…