How to Get Started in Freelance Photography
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How to Get Started in Freelance Photography

Many steps must be taken when turning your passion for photography into a career. It might seem overwhelming for newly independent contractors at first, but freelance photography jobs are attainable through research, passion, and a clear business plan. How to Get Started As a Freelance Photographer One of the first things you need to do…

How to Brand Your Photography Business for Success
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How to Brand Your Photography Business for Success

Gone are the days where you can take a beautiful picture and instantly stand out from the crowd. It seems like every photographer has access to the same preset or editing style, and you’re quickly learning that it’s time to do something different to stand out. So stay tuned, and we’ll talk through how to…

Find Your Focus Podcast: Episode 42
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Find Your Focus Podcast: Episode 42

Let’s Get Organized! Managing Content Calendars, Social Media Scheduling, and More! With Mandy Liz Marketing ourselves on social media can feel overwhelming with many asking themselves — “where should I start, what should I post, and how can I drive engagement with my audience?” In today’s episode, we chat to photographer and personal brand expert…

Find Your Focus Podcast: Episode 41
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Find Your Focus Podcast: Episode 41

DSLRs vs. Mirrorless Cameras — Is it Worth the Switch? With Shalonda Chaddock Many photographers are currently considering moving from their tried and trusty DSLR camera to a newer and shinier mirrorless model. If you are one of them, this is definitely the episode for you! Shalonda Chaddock joins us on the podcast again to…

How to Seamlessly Stitch Photos Together in Lightroom
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How to Seamlessly Stitch Photos Together in Lightroom

Stitching photos together is the process of taking multiple images and placing them side by side to form a panoramic photo. Adobe Lightroom offers an easy-to-use photo merge Panorama so you can build beautiful panoramic images. In this article, we’ll show you how to stitch photos together in Lightroom so you can rebuild the look…

What is EXIF Data and How to Use the Information
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What is EXIF Data and How to Use the Information

Even the most talented photographers in the world will tell you, your education as a photographer never ends.  That’s where EXIF data comes in. EXIF data is recorded every time a photo is taken, and it can provide you with valuable insight into the tools and settings the photographer used to capture that image. Today,…

Find Your Focus Podcast: Episode 39
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Find Your Focus Podcast: Episode 39

Mentors and Masterminds in Photography with Jenni Maroney. Episode 39: Show Notes. Pivoting into education is not always the right move for everyone, and it is by no means a get-rich-quick scheme. You have to be passionate about helping others do the things that you have managed to do successfully in your business. Our guest…

Client Experience Workflows – Create Relationships that Last
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Client Experience Workflows – Create Relationships that Last

Giving clients a great experience doesn’t have to mean lavishing them with expensive gifts or spending oodles of money.  But with some planning, time, and effort, you can craft a client experience workflow to create an overall customer experience that wows! Learn: What a relational client experience looks like and how it benefits your business….

Want to Know the Best DSLR Cameras for Beginners?
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Want to Know the Best DSLR Cameras for Beginners?

From Canon to Nikon and everything in between, tons of DSLR cameras are excellent for beginners. Knowing which one to choose can be the most challenging part of starting a new photography hobby.  To make the process a little easier, we’ve gathered a list of the best DSLR cameras for beginners. We’ll briefly go over…

How to Apply Presets to Multiple Photos in Lightroom
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How to Apply Presets to Multiple Photos in Lightroom

  How to Apply Presets to Multiple Photos in Lightroom Adobe Lightroom is one powerful piece of editing software.  It can speed up your workflow and helps you turn photos into true works of art.  But making changes to each photo individually can be a huge time suck.  Presets, or groups of changes, makes editing faster. …

Photography CRM: How to Wow Clients and Stay on Track
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Photography CRM: How to Wow Clients and Stay on Track

A few weeks ago, a fellow photographer posed the question “What do you wish you’d done differently when you started your business?” My answer?  Use a photography CRM sooner to start my client relationships out on the best foot possible and keep track of all my business things! What is a photography CRM and how…

How to See Before and After in Lightroom
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How to See Before and After in Lightroom

Lightroom is an excellent application for editing your photos. But like many editing apps, there’s a bit of a learning curve. We’ve come across in the community how to see before and after in Lightroom shortcuts. There are multiple ways you can view the before and after of your photos, which is extremely helpful during…

How To Edit Using the Tone Curve Tool in Lightroom
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How To Edit Using the Tone Curve Tool in Lightroom

If you’re not already familiar with using Tone Curve in Lightroom, you probably feel pretty comfortable using the sliders for highlights, shadows, blacks, and whites in the Basics panel. While it’s easy to assume these two tools do the same thing to your images, the tone curve tool can take your photo editing to the…

Medium Format vs Full Frame Cameras: What are the Differences?
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Medium Format vs Full Frame Cameras: What are the Differences?

  If you’re not very familiar with photography terms and concepts, the question of what’s better in medium format vs full frame might sound utterly foreign for you. Fortunately, with a bit of background information, it’s easy to compare the two structures. In this article, we’ll walk you through the similarities and differences between medium…

Help!  Where are Lightroom Presets Stored?
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Help! Where are Lightroom Presets Stored?

If you use Adobe Lightroom to edit or organize your photos, you’ll eventually want to harness the power of presets.  And part of employing the life changing magic of presets involves knowing where those presets are housed on your machine.  You might want to add new presets to your toolbox or locate presets to create…

Find Your Focus Podcast: Episode 29
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Find Your Focus Podcast: Episode 29

Cracking the Copywriting Code: How to Connect with Clients on Your Website with Rachel Greiman Episode 29: Show Notes. Grabbing website copy builds trust, proves your value, and can help fill your calendar with bookings. Today, we speak with photographer and copywriter, Rachel Greiman, about how you can write copy that hooks clients. We open…