If I asked you if you enjoy selling photography prints, what would your answer be? I’m guessing you’d say things like ick, yuck, ugh, or even just a definitive NO! But if I asked you the following questions, would your answer change? Do you enjoy serving your clients? Are you willing to help clients solve…
For years, printed forms and checks were the standard for volume photography ordering. And while those options are still relevant and useful in many situations, more photographers are taking their ordering online. There are several different ways to facilitate online ordering, from the simple and free to the specialized and complex. In this article, we’ll…
Getting ready to jump head first into maternity photography?! Read on for our 18 tips to success! Maternity photography is such a beautiful opportunity to capture the glowing pregnant woman right before the arrival of her new baby! You have the opportunity to make her feel like a million bucks, but you also need to…
Make More, Shoot Less: Successfully Switching to In-Person Sales with Chris Scott [fusebox_full_player style=”dark” social_twitter=”true” social_facebook=”true” social_linkedin=”true” social_pinterest=”true” social_email=”true” ] Episode 28: Show Notes. Today we are talking to Chris Scott from Swift Galleries and The Print Maker System, both of which help photographers run a successful IPS or in-person sales business. Chris started out…
Maternity photography is a unique genre of the photography world known for creating memorable, lasting moments for new mothers and their families. Most expectant mothers will want to document their pregnancy in a way that they feel reflects who they are as a person and who they will be as a mother. As a photographer,…
Taking the Full-Time Leap: Becoming Your Own Boss and Calling the Shots in Your Life with Kate Guertin. Episode 10: Show Notes. Today, I’m going to be talking to Kate Guertin, a mentor at Cole’s Classroom and the owner of Sweetest Things Photography. She decided to quit her corporate job and jump full-time into professional…
Earn More and Increase Your Value Though In-person Selling with Jenni Maroney. Episode 09: Show Notes. Most of us get into photography for the love of the art and not for the love of selling. Many photographers feel uncomfortable when it comes to selling their services. In this episode, we talk with Jenni Maroney, a…
Captivating Your Clients – Tips for Knocking Their Socks Off. Episode 08: Show Notes. There are as many photographers as there are coffee shops. But what makes one better than the next? Why do we prefer going back to the same ones over and over again? It’s all about creating an experience that your clients…
The Formula to Happiness: Finding Worth in Your Everyday Work with Wilson Lau. Episode 07: Show Notes. Wedding and engagement photographs often follow a formulaic series of poses that can make them feel forced rather than capturing couples’ true happiness. Wilson Lau, a wedding photographer, looks to turn this convention on its head with his…
The Secrets of Branding and Website Design to Attract High Paying Clients with Amanda Shuman. Episode 06: Show Notes. With the crowded photography landscape, it can be difficult to stand out. But there are some tried and tested branding techniques and strategies you can use to ensure that you get noticed. Our guest today, Amanda…
Business Owner at 17: Pushing Past Judgements and Forging Your Own Path to Success, with Hope Taylor. CLICK HERE TO LISTEN Episode 05: Show Notes. Sometimes, we need to learn how to push past the judgments of other people, live the life that we want to live, and forge our own path to success. In…
Fear of Running a Photography Business: Getting Past Insecurities and Embracing Your Uniqueness. CLICK HERE TO LISTEN Episode 04: Show Notes. Today’s topic is a tough one because it touches all of us in some way—fear. While both new and seasoned photographers sometimes battle with fears and insecurities, it is mostly the upcoming ones who…
Instagram Connections: How to Up Your Game and Stand Out with Bobbi Peterson. CLICK HERE TO LISTEN Episode 03: Show Notes. In this episode of Find Your Focus, Logan chats to Bobbi Peterson, a member of the well-known Twig & Olive trio, about using social media for marketing purposes. Tuning in to the show, listeners…
Pinterest for Photographers — Using Pinterest to Attract More Dream Clients on Google with Anna Bennett. CLICK HERE TO LISTEN Episode 02: Show Notes. Did you know that using Pinterest can help your business rank on the first page of a Google search? Pinterest is a powerful, unique, and often overlooked tool for digital marketing,…
Homeless to Happy – One Photographer’s Journey to Optimism and Success with Christopher Hall. CLICK HERE TO LISTEN Episode 01: Show Notes. Welcome to the first episode of the Find Your Focus podcast with Cole’s Classroom, where you’ll hear inspirational stories and pro tips from our guests to help you on your journey with photography!…
Let’s talk IPS photography vs. digital sales …advantages, disadvantages and which makes the most sense for YOUR business! IPS photography vs. digital sales is one of those subjects that really shouldn’t be controversial. Let each business owner figure out what’s best for him or her and move on, right? Except it IS controversial. Each side…